What is a better business name for a Web Design Company?

Question

Currently I play in the Automotive Paint Sector and own a company called Brushless Colors. I am in the process of selling off the company, not the name, and am merging over into the Web Design sector for a career.

Currently I have Blue Ice Studio as a business name but just don't seem like I get much enthusiasm over the name when I say it to others.

Which do you like better for a Web Design Company name?

- Blue Ice Studio

- Brushless Colors


Some are just telling me to keep my original name cause it fits the web design part as well. Maybe you have another name that you think might work better....mention it if you would.

Answer 1

The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.

The name you choose will become the focal point of all the benefits and features that relate to your business. Customers will be able to find and refer others to it in the future.

Since any names that are suggested here may already be owned by another party, I wanted to go a different route...

I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of names that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.

I listed some links where you can do some preliminary name checking. However, please be aware that this is merely scratching the surface of what's out there.

Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.

Comprehensive research consists of looking at marks that are similar in Sound, Appearance or Meaning in the pending & registered Federal AND State trademark files as well as the US National Common-Law files.

There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 2

Do you know what blue ice is??? It's the frozen waste (that's putting it nicely) that occasionally falls out of airplanes onto people's houses. Maybe that's why people are not enthusiastic about that name.

I would just go with something like True Blue Studios.