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12 answers

They can see out of your TV!

2006-08-15 02:53:21 · answer #1 · answered by Anonymous · 0 1

Through set top boxes given out to a number of viewers around the country.

2006-08-15 02:53:33 · answer #2 · answered by Boris 5 · 1 0

A couple of years ago I had a box in my house for my family to use. Every time we watched a programme we had to press a button to say who was watching, age of people watching, age and sex of visitors. It was pretty tedious at times, especially if you channel surfed or changed half way through.

The benefits, vouchers for B and Q or Argos. But took ages to mount up.

We also had to fill in questionaires every month or so.

It backfired, it made us realise how much tv we were watching and so tended to turn it off more and more so that we had quality time as a family.

2006-08-15 10:05:46 · answer #3 · answered by dcparis2004 2 · 0 0

I think certain households have boxes that can see what you are watching, I think the boxes are only given to certain houses they are supposed to represt every demographical age group etc. Then they see what percentage is watching what channel and then they use this percentage for the whole country who have tvs and then change the percentage into numbers

2006-08-15 03:02:21 · answer #4 · answered by ljtimoney 3 · 0 0

Collecting old newspapers and TV guides they can add up all the circled programmes and estimate. Bit of a labourious process but quite accurate.

2006-08-15 02:55:37 · answer #5 · answered by Anonymous · 0 0

maybe they just ask or phone a batch of people that represent the demography of a certain region and do some little calculations while they watches big brother live

2006-08-15 04:00:22 · answer #6 · answered by rider-of-rohan 2 · 0 0

They waste the licence fee by paying lots of elves to peep through your curtains to see which channel you are watching.

2006-08-18 07:52:35 · answer #7 · answered by Anonymous · 0 0

in a select few households across the uk they put transmitter boxes that send data back the statistics people telling them what that particular household is watching, then they use that to determine what the rest of the uk is watching...not very accurate is it?

2006-08-15 02:54:05 · answer #8 · answered by elehw_20 2 · 1 0

Does anybody watch anything on ITV ??

2006-08-15 02:58:28 · answer #9 · answered by dumberthangeorgebush 5 · 1 0

They used to have paid families that recorded their viewing activities. then using the information collected, multiplyed the figures say 6,000 familys by 1,000 to get 60 million people...if you catch my drift....

2006-08-15 02:56:59 · answer #10 · answered by Anonymous · 0 0

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