What is the doctrine of plesure? how does it apply in business?

Answer 1

work now, play later

Answer 2

What you're refering to is the concept of quantifying pleasure and pain for economic analysis. Because you have to consider whether a product is purchased purely for the pleasure of it or rejected because it causes distress, you might want to consider the pleasure or pain factor in your analysis / forecast which affects your marketing strategy / potential sales.

It basically says that pleasure or pain by themselves will be greater or less depending on 4 factors:
1 - intensity
2 - duration
3 - certainty or uncertainty
4 - propinquity or remoteness

Circumstances that affect the feeling of pleasure or pain are:
1- Fecundity
2- Purity
7 -Extent

There's a bit more to it. A fellow by the name Bentham first introduced this concept to economics. You might want to do a search on it and read up on the theory and its application.

Answer 3

I have never neard of the doctrine of pleasure. It is only human to seek pleasure in everything we do, otherwise it wouldn't be worthwhile doing at all.