2006-08-12 05:55:15 · 10 answers · asked by khyati faria 1 in Business & Finance ➔ Advertising & Marketing
A long time ago, when the majority of markets were rural markets - they didn't have to promote. They used cocaine as one of the major ingredients.
2006-08-12 06:04:09 · answer #1 · answered by EddieMora 2 · 0⤊ 0⤋
COke and pepsi have very strong brand loyalty and as far as i remember COKE is the number one company when it comes to having a strong brand that is known around the world.
The answer is that they DONT promote in rural markets, they have no need to do so.
Rural markets will never be a major target market for them ,ecpecially since some BEM's are coming up with their own version of coke.
2006-08-12 14:53:24 · answer #2 · answered by Armenianchick1978 2 · 0⤊ 0⤋
the best person to give very accurate answer will be a retired marketing man of by gone era... however i Can rough idea...Tonga would be hired blaring out film songs.. would stop in the middle of village... a male dancer, dressed up like girl, would dance.. announcement of product and free sample...do similar at Mela's/hats/shopping day, .. arrange puppet shows... "talkies" that is good old cinema, which were open air, ..distribute free/concessional rate.... this is same old stories the way cigarette were popularised... and u can guess more...i still remember about coco cola in the early years .. at regal cinema hall, anarkali /mughle azam , after the show discount coupons were being distribute d freely, take as many as u want, 50% discount offered,original price was 8 annas
2006-08-12 06:48:09 · answer #3 · answered by pali@yahoo.com 6 · 2⤊ 0⤋
They used to paint signs on the sides of stores.
2006-08-12 05:57:21 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Sponsoring small teams of sports and farm fairs.
2006-08-12 06:39:05 · answer #5 · answered by Gabrio 7 · 0⤊ 0⤋
using aggressive sales force.
2006-08-12 13:50:37 · answer #6 · answered by Prof. Virgo 3 · 0⤊ 0⤋
IN INDIA, THEY REDUCED THE PRICES TO THE BOTTOM FOR ONE SEASON AND PEOPLE WERE ADDICTED
2006-08-12 06:22:12 · answer #7 · answered by tan_kaa_milan 3 · 0⤊ 0⤋
by promotion, advertisement.
2006-08-12 05:58:24 · answer #8 · answered by Anonymous · 0⤊ 0⤋
no idea..
EddieMora: cocaine huh ?? no wonder i'm addicted to coke
2006-08-12 06:08:33 · answer #9 · answered by Anonymous · 0⤊ 0⤋
free taste??? lolz
2006-08-12 05:59:00 · answer #10 · answered by kiss me 1 · 0⤊ 0⤋