How Do You Introduce a Product to Big Stores Such As Target, Wal-Mart??

Question

How do you market a bed rail to large stores such as Target, Wal-Mart, those kind of stores? It's a revolutionary product for home-style beds so we're looking for various places to give it some exposure. Thanks in advance! :)

Answer 1

First, you need a reason why they should buy your product - or rather why the consumer would want to buy it- and why you would want to charge the retail price you are requesting. You also need a knowledge of their profit needs for the category you are going into so that you can present a case for it being a good addition to their inventory.

Then hunt down the name of the category (part of the store) where your product would go if it is not sold there now. Go to a local Wal-Mart and ask the manager what they call it. That way you can contact the corporate office and ask for the buyer for the right category.

Then go in with a very buttoned-down, fact driven presentation and you should get an audience. But those companies are very fact-driven- so be sure you have your case put together so they know why the consumer would want it (and want your version of it), why they would want it (the store), how much per unit they'll get, and what price they should charge (which they'll disagree with).

Be open to doing a "test" in one region or in some limited number of stores. That way you can prove the merit of the idea and also not over-burden your company with a huge order if the whole company buys.

Remember- prices don't go up at Wal-Mart- so be okay with what you're making now.

And then hold on if you get the business.

Answer 2

You find out where the buying offices are, contact whomever you need to there, set up an appointment, prepare prepare prepare, and go to the appointment. Phone calls are usually acceptable for first contacts and for finding out the necessary info about your potential client. Just be ready to have to make some concessions and try to find someone who can explain marketing at that level so that you'll have a better understanding of what to prepare for.

Answer 3

First you have to be sure that you product is safe and approved. Then you call the corporate office for target or whoever and ask them to give an appt. for a new item.

Good Luck

Answer 4

I agree with everything the past poster said. Additionally, they may have business insurance requirements.

Many large companies have special websites for potential suppliers. Do a web search for the company name and word 'supplier' to see if they do have one. I found these...

Answer 5

I agree with answers 2 & 3. How exciting! Good luck.

Answer 6

You need to arrange a visit to their headquarters and talk to one of their purchasing specialist.

To sell it, you need to make a great presentation of your product, its quality, packaging, marketing, advertising, competitive pricing and the ability to produce it on a large scale according to their demand.

Answer 7

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