2006-08-11 07:35:19 · 6 answers · asked by rellhey 1 in Business & Finance ➔ Advertising & Marketing
Wal-Mart (& Target) are very open to new products. They see new products as a way to keep ahead of competition and just make the store environment more interesting.
As someone else indicated, selling to Wal-Mart is a "be careful what you wish for" situation. First, you will face the pressure of having to give them a price that is probably lower than you're comfortable with (and a price which is essentially the guess of a buyer at Wal-Mart). Second, you have to be sure that you can afford to lose the Wal-Mart business. While they might push you to keep lowering the price, the biggest risk is that they commit to x units and then you can't service other accounts. Then they pull out for some reason, and you are sunk.
The downard pressure on price is more a factor of you placing the item in other channels and/or other companies offering a similar product- they need to have the low price. The bigger problem, however, is that you can't raise the price unless there is a really good reason. So make sure you can make money at the agreed-upon price since that is what you will have to live with.
As far as contacting the company, you want to find the buyer for the part of the store (the category) you will be in. Go to a local Wal-Mart and find out what they call your section/category so you can ask for the right buyer and sound more knowledgeable.
Wal-Mart isn't evil to work with, but you just have to know what you are getting yourself into when you sign on with the biggest of big fish.
2006-08-11 09:11:48 · answer #1 · answered by QandAGuy 3 · 0⤊ 0⤋
What I have heard about selling a product in Wal-Mart is both a great thing and a terrible thing. It is great in that you have this tremendous distribution of your product and many eyes see it to buy it. It is a terrible thing in that once you are on the shelves, there will be contracts dictating that you reduce your price to them a certain percentage every year for the next several years. If you don't agree, then your product is no longer carried. I think I saw this on a CBS Sunday Morning a few years ago. To answer your question, you could call their headquarters in Bentonville, Arkansas using the contact numbers on the website.
2006-08-11 08:02:20 · answer #2 · answered by stklotto 4 · 0⤊ 0⤋
My walmart has a surprisingly good vegan milk section. it rather is interior the refrigerated section with the aid of the cow's milk, and has soy, almond, and rice milks in numerous kinds. i've got observed some grocery shops placed them on the cabinets as a replace, continuously in distinctive places however so i will not be able to record specifics. the only "soy cheese" i've got ever seen at any walmart is that "Veggie Slices" form, regardless of if it rather is not even vegan (has casein). that's generally interior the refrigerated component of the produce section, next to the Asain stuff. different than that however, i've got in no way seen something. i will provide them credit for the best "milk" section however, by using fact i replaced into shocked to even discover that.
2016-10-01 23:02:37 · answer #3 · answered by Anonymous · 0⤊ 0⤋
You can't. Walmart will end up selling you with a happy smile :-)
2006-08-11 08:37:25 · answer #4 · answered by rizwanholo1 2 · 0⤊ 1⤋
Skew it towards the trash of the world and surely Wal-mart will carry it.
2006-08-11 07:37:15 · answer #5 · answered by Troy S 5 · 0⤊ 1⤋
DO YOU HAVE A PATENT AND WORKING MODEL....SEND IT TO THEIR CORPORATE OFFICES TO THE ATTENTION OF THE CEO AND A COPY TO HEAD OF MARKETING.....YOU CAN GET THIS INFORMATION BY GOING TO CORPORATE OFFICES RETAIL
2006-08-11 07:41:37 · answer #6 · answered by flowerspirit2000 6 · 0⤊ 1⤋