yeah they're so wonderful.
one of the dude's sister helped choreograph it again this time.
i love this band hahah ;]
2006-08-10 08:12:13
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answer #1
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answered by inocntgrl012 3
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G'day Mervelash,
Thanks for the question and for posting that great video.
OK Go is an American rock band from Chicago, best known for their singles "Get Over It," "A Million Ways," and "Here it Goes Again." Influenced by artists like Cheap Trick, T. Rex and Queen, OK Go shares management with They Might Be Giants, another band with whom they toured before signing to Capitol Records. They are also known for their innovative videos.
The band's second record, Oh No, was recorded in Malmö, Sweden and produced by Tore Johansson (The Cardigans, Franz Ferdinand) in the fall of 2004. Released in August 2005, it gained notoriety for its first single, "A Million Ways." Its popularity was due in large part to its video, which proved to be a viral internet sensation in the fall of 2005. The ultra-low budget, one-take video featured the band in their back yard performing a dance choreographed by lead singer Kulash's sister, Trish Sie. Using a camera borrowed from a friend, the video was produced for under ten dollars and released without the knowledge or consent of their label, Capitol Records. This low cost video follows similar fashion as in Fatboy Slim's Praise You video, directed by Spike Jonze. By November 2005, the video had become the most downloaded music video ever with over 3 million downloads.
The nontraditional video for "A Million Ways" is not without precedent for the band. Previous oddball video efforts featuring OK Go include their Ping Pong Instructional Video and the Federal Truth In Music Project. On July 31, 2006 the band released a video in a similar vein for "Here It Goes Again" featuring an elaborately choreographed dance on treadmills. This video was viewed by over 1 million people on the media site YouTube in the first 6 days. The LA Times reported on the making of the video:
"The idea for the video was hatched by Kulash's older sister, Trish Sie, a ballroom dancer and also the choreographer of their "A Million Ways" video a few years ago, which showed the guys sashaying like the Backstreet Boys. That one was downloaded 10 million times.
Sie cooked up the new idea during — you guessed it — a trip to the gym."
The band has worked with both world-renowned and fairly unknown directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. If you liked this video, check out their others if you haven't already.
Oddly enough in OK Go's choreographed videos the lead singer is not the one mouthing the words to the song.
It is another example of how Internet technology is changing music.
I have attached some sources for your reference.
Regards
2006-08-10 15:31:17
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answer #2
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answered by Anonymous
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It's so freakin awesome! I love it! I could watch it over and over again.
And if you don't take it from me, then it's so awesome it got to be on Best Week Ever. Beat that!
2006-08-10 15:12:52
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answer #3
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answered by Candy 7
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