I was wondering what can I do to get better positioning in the search engines without useing pay per click.?

Answer 1

Ranking high in the search engines -- and improving your rank from #238 to #5 or better -- depends on various factors that determine the relevance of your website as viewed by the search engines. This is called search engine optimization (SEO)

You can do the SEO yourself, or you can outsource it and hire a company to do it for you. If you do it yourself, be prepared to spend countless hours in webmaster's forums to learn of new algorithms and new ranking schemes by the SEs. Ranking high on the SEs can be done - but it takes a lot of effort.

Search engines look at the following factors in ranking websites, though in varying degrees of importance:

- Age = the older your site, the more favorable search engines look at it
- Quality of Content = the more original your content, the better
- Keyword density = the keywords your pages are competing
- How it fares in the results = when your page shows up in the search engines, are users clicking it and staying on your page or do they hit the back button immediately (which conveys to SEs that your page is not relevant)
- Site structure
- Backlinks = how many, and more importantly, what are the quality of the sites that link to you. The more "authoritative" the sites that link to you, the better your rank will be.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there's a GoogleGuy that responds to Google topics)

Other resources that can help you get top ranking in the search engines are:

Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8

As for tools to help you get top rankings in the search engine, here are some of the best in the field today

Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en

Answer 2

My company provides SEO services. There are a number of factors that work into the search engine algorithm. Mets tags are one of them, but cetainly not the most important. Keyword rich content and strong inbound links are essential for increased rankings. In the near future, it won't be so simple. Search engines are becoming much smarter than a simple algorithm and are moving towards rewarding sites with rankings that actually provide the data or "answers" to a searchers query. Not just have the right pieces of the puzzle.

Answer 3

Like Tom D said use your meta tags to your advantage by making them incredibly detailed and also the more pages that are linking to your site increases your SEO (Search Engine Optimization). There are countless forums out there that will help you do this. Search "Earners Forum" and use that resource. Those guys are very knowledgeable and depend on great SEO and search engine positioning for success in their jobs online. Best of luck.

Answer 4

Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

you can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adwords-1.html

Good Luck && Best Wishes!

Answer 5

Make sure to use incredibly detailed Meta Tags. Google will LOVE your site if you do. I moved from #300000 to #1 in the same search query after fixing my metas.

Answer 6

Here is a resource for you, check the blog for good tips:

http://www.seo-web-consulting.com

Answer 7

If I had the answer and told you, I would have to kill you. You still want to know?