Please let me know the details and functioning of various departments in an Advertising Agency?

Question

Advertising Agency

Answer 1

"Careers in Advertising Agencies


Account Services Department:

- positions in account services: assistant account executive, account executive, senior account executive, accounts supervisor/accounts manager
- salary range for assistant account executives is $20,000-$40,000
- directs contact with the client; acts as liaison between art department, production department, and client
- represents client's needs to art and production departments
- provides interpretation support to client at presentations
responsible for seeing that the client's needs are met accurately and on time, which calls for closely following the in-house progress of the campaign


Account Services Department-Traffic:

- positions in traffic: account coordinator/traffic manager
salary range for traffic manager is $18,000-$20,000
- coordinates all the jobs in progress and monitors their status to ensure that production remains on schedules and deadlines are met
- works with all departments throughout the advertising campaign


Media Services Department:

- positions in media: assistant media planner, media planner, media director, media manager
- salary range for assistant media planner is $15,000-$25,000
- applies statistical models to audience, circulation, and cost figures to minimize media cost and maximize media effectiveness
- manages the purchase and control of large blocks of media time/space, whether in print or broadcast
- recommends and allocates this space among clients according to campaign requirements
- negotiates favorable billing terms for large, repeat, and/or guaranteed space purchases, which translates into more cost-effectiveness for clients and agency


Research Department:

- positions in research: research project director, research account executive, associate research director, advertising research director, research department manager
- salary range for research project director is $30,000-$55,000
- expert in statistical applications, mathematical modeling, project design, and methodology
- works with and often obtains outside services
- monitors project to ensure accuracy and validity of findings, which are then reported and presented to the client


Creative Department-Art Direction:

- positions in art direction: assistant art director, junior art director, art director, senior art director
- salary range for assistant art director is $14,000-$18,000
- requires knowledge of advertising trends and strong visual communication skills
- develops and recommends artistic strategy and rendition for client campaign, often presenting several for client approval
- generates creative content for both print and broadcast
- often works with copywriter as a team to brainstorm visual and verbal content
- oversees progression of campaign from rough sketches through final production


Creative Department-Copywriting:

- positions in copywriting: junior copywriter, copywriter, senior copywriter, copy chief
- salary range for junior copywriter is $14,000-$18,000
- responsible for writing ad and promotional copy and developing concepts for campaigns
- often works with art director as a team to brainstorm visual and verbal content
- requires knowledge of advertising trends and a strong writing ability


Creative Department-Production:

- positions in production: layout worker, graphic artist, production manager
- artists and layout workers create the visual impact of the ad by selecting photographs, drawing illustrations, choosing print size and type, and sketching scenes for commercials to go with the copy
- design packages and create logos, trademarks and symbols
production manager oversees the actual printing of ads, filming of commercials, or recording of radio spots


There are a number of new departments that are being created within agencies to cover many new types of media. They include:


Specialty Advertising Department:

- recommends and obtains imprinted merchandise appropriate to client campaign
- develops strategy and recommends items to be used
- obtains sources and monitors production to ensure timely arrival


Internet Advertising Department:

- develops visual and written content for client web pages, and/or on-line advertisements
- develops strategy for on-line promotions and web page development
- monitors web site and on-line traffic


Outdoor Advertising Department:

- develops content for outdoor/transit advertisements in adherence to client's strategy
- obtains sources for production and monitors progress


Direct Response Advertising Department:

- develops content for direct response advertisements, such as direct mail and infomercials, in adherence to client's strategy
- obtains consumer information lists from client and/or outside sources
- monitors progress of direct response efforts"

Answer 2

Creative, Client servicing, Media planning, business development and administration. Of these the creative department will remain critical thoughout as your ideas and concepts are what will make or break your agency. Business development is the most important initially till you are established in the market and your creative reputation and work backs up your sales pitch! Client servicing is the support function that gets you referrals and keeps existing clients happy and content even with mediocre work. Media planning devises strategies to deploy campaigns across various media (print, TV, Radio, hoardings, posters, website, mailers, etc) according to the target market needs and leverages best possible deals for the client. Administration essentially ensures all these parts work smoothly.
Market Research is a very specialsied function and is usually a separate division to maintain an impartial approach. It studies the market to gauge consumer response to campaigns or new initiatives/ products/ services through surveys, focus groups, etc. and involves a huge bunch of statistical and data analysis and modelling tools and needs very quantitatively skilled manpower.

Answer 3

Advertising agencies have a number of key departments that service their clients. Some work on acquiring and maintaining clients, while others write and develop the promotional materials and advertisements. Some departments also manage various support functions in advertising firms, such as keeping track of bills, payments and office expenses. Whatever department you work for in an advertising agency, expect to collaborate with other fellow employees in a team environment.
Account Management

An advertising agency's functions are sequential in nature. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. The department responsible for initially contacting and building a client base is the account management team. You need sales experience to work in account management. Your primary responsibilities include contacting business managers or existing clients and securing paid assignments. These assignments can include any number of advertising projects that your particular advertising agency handles. You also maintain regular communication with your clients to ensure they get what they paid for in a timely manner.
Market Research

Clients need to know if their advertisements are reaching the right consumers, and the effectiveness of their advertising campaigns. They rely on the ad agencies' market researchers to obtain feedback from consumers about ads and promotions. In the market research department, you write questionnaires and conduct surveys via the phone, Internet or by email to get consumer feedback. Important client information may include the number of people who saw an ad, and those who made a purchase after seeing it. You may also develop customer profiles for clients. These profiles may include the ages, incomes and education levels of people who made purchases after seeing the ad.
Creative

The creative department actually writes the ad copy and develops artwork for their advertising agency's clients. You may work as a copywriter in the creative department, for example, writing jingles for radio ads or written copy for sales letters and brochures. Copywriters must write convincing copy to prompt consumers to buy products. Additionally, as a graphic designer, you may create colorful images and designs for websites or corporate logos. Film and video professionals may also be an area of interest for you in the creative department of your advertising agency.
Media Planners

Client advertisements must be scheduled to run at various intervals. For example, a client's radio ad may run three times daily for a month. The media planning department schedules ads. In this field, you need exceptional organizational skills to keep track of multitudes of ad schedules. Some of your ads may be placed directly through media sources. You may also have a media buyer who purchases ads for you through multiple media channels. An important part of your job as a media planner is tracking all profitable and unprofitable ads. This is so you can make changes to the schedule as needed. You may need to drop some media sources and add new ones. Your goal is producing maximum revenue returns from your clients' advertising expenditures.
Administration

Advertising agencies can actually have multiple departments dealing with administration. You may work as a secretary or front desk receptionist in administration. If you have accounting experience, you could work in accounts payable, accounts receivable or payroll. The accounts payable department keeps track of money the advertising agency owes. An example would be outside vendors like office cleaners. Accounts receivable sends out bills to clients and collects payments. If you work in payroll, you ensure that your fellow coworkers get paid on time.

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Answer 4

Advertising, Client overhauling, Media arranging, business advancement and organization. Of these the innovative division will stay basic thoughout as your thoughts and ideas are what will represent the moment of truth your organization. Business improvement is the most imperative at first till you are built up in the business sector and your imaginative notoriety and work goes down your attempt to make the deal! Customer adjusting is the bolster work that gets you referrals and continues existing customers upbeat and substance even with unremarkable work. Media arranging devises methodologies to convey crusades crosswise over different media (print, TV, Radio, hoardings, notices, site, mailers, and so on) as per the objective market needs and influences most ideal arrangements for the customer. Organization basically guarantees all these parts work easily.

Statistical surveying is an extremely specialsied work and is typically a different division to keep up an unprejudiced methodology. It examines the business sector to gage buyer reaction to crusades or new activities/items/administrations through studies, center gatherings, and so on and includes an enormous group of factual and information examination and modelling apparatuses and needs quantitatively gifted labor.

Advertising organizations have various key divisions that administration their customers. Some work on getting and looking after customers, while others compose and build up the limited time materials and commercials. A few offices additionally oversee different bolster capacities in advertising firms, for example, monitoring bills, installments and office costs. Whatever division you work for in an advertising organization, hope to work together with other kindred representatives in a group domain.

Account Management

An advertising office's capacities are consecutive in nature. They begin by obtaining customers and end with a completed item, for example, the creation and situation of a magazine promotion. The division in charge of at first reaching and building a customer base is the record administration group. You require deals experience to work in record administration. Your essential obligations incorporate reaching business chiefs or existing customers and securing paid assignments. These assignments can incorporate any number of advertising undertakings that your specific advertising organization handles. You additionally keep up consistent correspondence with your customers to guarantee they get what they paid for in a convenient way.

Statistical surveying

Customers need to know whether their commercials are achieving the right shoppers, and the adequacy of their advertising effort. They depend on the advertisement organizations' economic scientists to acquire criticism from customers about advertisements and advancements. In the statistical surveying division, you compose polls and lead overviews by means of the telephone, Internet or by email to get purchaser input. Essential customer data may incorporate the quantity of individuals who saw an advertisement, and the individuals who made a buy in the wake of seeing it. You may likewise create client profiles for customers. These profiles may incorporate the ages, livelihoods and instruction levels of individuals who made buys in the wake of seeing the advertisement.

Inventive

The inventive division really composes the promotion duplicate and creates work of art for their advertising organization's customers. You may act as a marketing specialist in the inventive division, for instance, composing jingles for radio advertisements or composed duplicate for direct mail advertisements and handouts. Publicists must compose persuading duplicate to incite shoppers to purchase items. Furthermore, as a visual architect, you may make brilliant pictures and outlines for sites or corporate logos. Film and video experts may likewise be a region of enthusiasm for you in the imaginative branch of your advertising organization.

Media Planners

Customer ads must be planned to keep running at different interims. For instance, a customer's radio advertisement may run three times every day for a month. The media arranging office plans advertisements. In this field, you require remarkable hierarchical aptitudes to monitor large numbers of promotion calendars. Some of your promotions might be set straightforwardly through media sources. You may likewise have a media purchaser who buys advertisements for you through various media channels. An imperative an aspect of your responsibilities as a media organizer is following all beneficial and unbeneficial advertisements. This is so you can roll out improvements to the calendar as required. You may need to drop a few media sources and include new ones. Your objective is creating most extreme income comes back from your customers' advertising consumptions.

Organization

Advertising offices can really have various divisions managing organization. You may fill in as a secretary or front work area assistant in organization. In the event that you have bookkeeping knowledge, you could work in records payable, debt claims or finance. The records payable division monitors cash the advertising organization owes. An illustration would be outside sellers like office cleaners. Debt claims conveys bills to customers and gathers installments. On the off chance that you work in finance, you guarantee that your kindred collaborators get paid on time.