How do I sell a CATV sports package to a beer company?

Question

I'm new to CATV advertising and need to know what is the best way to sell a sports pkg (ie. NFL, NBA, MLB, NHL) to a beer company.

Answer 1

I would compare demographics. If they want an increased martket share, they're going to want to advertise to the people that drink the competitor's beer - and since most sports fans are male beer drinkers, that's where they should focus their marketing.

I'm no ad agent, but maybe it'll point you in a good direction