2006-08-09 00:15:33 · 6 answers · asked by Mayer R 1 in Business & Finance ➔ Advertising & Marketing
Ranking high in the search engines -- and improving your rank from #238 to #5 or better -- depends on various factors that determine the relevance of your website as viewed by the search engines. This is called search engine optimization (SEO)
You can do the SEO yourself, or you can outsource it and hire a company to do it for you. If you do it yourself, be prepared to spend countless hours in webmaster's forums to learn of new algorithms and new ranking schemes by the SEs. Ranking high on the SEs can be done - but it takes a lot of effort.
Search engines look at the following factors in ranking websites, though in varying degrees of importance:
- Age = the older your site, the more favorable search engines look at it
- Quality of Content = the more original your content, the better
- Keyword density = the keywords your pages are competing
- How it fares in the results = when your page shows up in the search engines, are users clicking it and staying on your page or do they hit the back button immediately (which conveys to SEs that your page is not relevant)
- Site structure
- Backlinks = how many, and more importantly, what are the quality of the sites that link to you. The more "authoritative" the sites that link to you, the better your rank will be.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there's a GoogleGuy that responds to Google topics)
Other resources that can help you get top ranking in the search engines are:
Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8
As for tools to help you get top rankings in the search engine, here are some of the best in the field today
Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
2006-08-10 07:23:04 · answer #1 · answered by imisidro 7 · 11⤊ 0⤋
Do a google search on the topic " search engine optimization" . You will learn what it means and how it works
2006-08-09 00:26:01 · answer #2 · answered by lahirisoumitra 2 · 0⤊ 0⤋
Get knowledge about search engine optimizaion from - `
2006-08-10 07:32:56 · answer #3 · answered by Anonymous · 0⤊ 0⤋
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Have a look at
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2006-08-09 00:43:50 · answer #4 · answered by I'm RICH 1 · 0⤊ 0⤋
To learn about SEO you can visit forums, listen to podcasts or read articles. Mr SEO has all of those and they are FREE!
2006-08-09 05:56:45 · answer #5 · answered by linkme2mrseo 3 · 0⤊ 0⤋
Here is a resource for you:
http://www.seo-web-consulting.com
2006-08-09 02:54:20 · answer #6 · answered by TradeConsult 4 · 0⤊ 0⤋