Ideas for a campaign?

Question

I need to prepare a package to promote dental products (a line of medicinal mouth washes ant tooth pastes) to dental professionals.

I need to figure out what the Lab representative will bring to the dentists to promote their products, it is not a campaign for media.

Answer 1

I currently market a major brand mouthwash in my portfolio of products. This market is saturated. It will be tough to get a strong foothold. Are you doing this nationally or on a more local or regional basis?

It really depends on what you mean by medicinal. Do you have clinical studies (independent, published in major peer reviewed journals)? The dental community is very evidence based. They want evidence, and then they want to try it themselves, then if they like the product they will recommend to patients. Of course this is a broad generalization, but true for the most part.

I'm very curious, what is the active ingredient(s) of the mouthwash?

Answer 2

Place free ads in free classifieds offered by websites , A collection of such websites is available at

http://www.freewebs.com/freeclassifieds/

Answer 3

free samples and before and after examples. there's no better way to get some one to try something then to give it to them for free.