What is the role of CRM in Satyam Computers Ltd. and ITC Infotech?

Answer 1

Satyam Computer Services Limited is a consulting and information technology services company.

About

Satyam was founded by Ramalinga Raju in 1988. Satyam offers a variety of IT services to many different types of businesses. Satyam's network spans 46 countries, across six continents, and the company employs over 30,000 IT professionals, who work in development centers in India, the United States, the United Kingdom, the United Arab Emirates, Canada, Hungary, Singapore, Malaysia, China, Japan and Australia and serve over 410 global companies, 148 of which are Fortune 500 corporations. Satyam has strategic technology and marketing alliances with over 50 companies.

Satyam is headquartered at Hyderabad, India and also has development centres in India at Bangalore, Pune, Chennai, Mumbai, Delhi, Kolkata and Bhubaneswar.Satyam also has development centres in USA and in Europe.
Landmarks


Satyam's milestones include:

* Being the first company to be ISO 9001-2000 certified
* Being one of the first 10 companies in the world to get certified for CMM Level 5
* Being one among the first five companies to get certified for BS7799
* Having mature processes for business continuity and information security
* Pursuing the Six Sigma methodology for achieving high level maturity and improvements
* Pursuing ORBIT 5, which is an organization-wide effort aimed at transforming Satyam into an aggregation of highly mature and efficient processes and consistently delivering the highest levels of operational excellence at Level 5

Answer 2

Customer Relationship Management (CRM) is a discipline and a set of technologies focusing on improving and automating the business processes associated with all customer-facing functions of an organization. CRM as a concept draws the road map for organizations to maximize their Life-Time-Value and Wallet-Share of a customer, through a customer-centric view of the entire customer life cycle. It goes several steps further than ERP to enable organizations to effectively use their customer-centric resources in order to enhance customer value, satisfaction, profitability and retention. CRM closes the loop by leveraging on the internal efficiencies derived through an ERP system, making organizations more operationally efficient and effective in the relationships. Its goals include reduced sales cycles, higher revenues, lower selling costs, better post-sale customer care, in order to sell and care better. CRM applications coordinate across multiple channels of communication with the customer - face-to-face, telephony and web, thus addressing the needs of the new business paradigm of unified channels.

The CRM practice at Satyam has professionals providing consulting inputs in the functional areas of Sales, Marketing and Service, using start of the art technology across multiple channels like Telephony, Web and Mobile Devices. We provide end-to-end CRM (Siebel, Oracle, SAP) solutions to meet your business requirements, scoping, consulting, implementation, customization and training for CRM solutions. Satyam also provides integration across multiple technologies including ERP, Web, Telephony, Palm and Mobile devices.