Several criteria determine the amount of traffic your website gets but by far the most important are to have a good search engine ranking and good links to your site.
Search engines use a complicated and secret algorithm to determine which sites are placed where in the rankings but there are several tricks you can employ to boost you ranking.
There's lots of articles on the net to do with Search Engine Optimization (SEO) but I ignore all of them and do things my way. This seems to work as every site I've created ranks within the top 6 on Google even when there's millions of results found. A site I created less than a week ago is already ranked number 1 by Yahoo and Google.
These are some of my tips...
-- GIVE YOUR PAGE A GOOD TITLE TAG --
One of the first things a search engine looks at is the title tag of the page. When writing the tag use the same words people are likely to key in when using a search engine. For example, if your page is about space travel then a title such as "Space Travel - Be a Shuttle Rocket Tourist and Journey to the Moon" is much better than "All about flying to the moon and back". Why? Because the first tag includes words people are likely to use in a search engine such as space, travel, shuttle, rocket, tourist, journey and moon.
-- GIVE YOUR PAGE A RELEVANT NAME --
Search engines look at page names. If your domain was mydomain.com then a page name such as mydomain.com/space-travel will do much better than mydomain.com/section1/part2/page3.
-- USE THE DESCRIPTION TAG --
Some search engines including Google support this tag - others don't.
Compare a Yahoo search for 'Black Eyed Peas' to a Google Search. Both of them find blackeyedpeas.com but Yahoo describe it as "... Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit ... The Black Eyed Peas, Sergio Mendes, John Legend, Justin Timberlake and others ...". Google uses the description tag and describes it as "Official site includes videos, message boards, tour dates, and photo gallery. Additional content is available to members."
-- USE THE ALT TAG --
Some search engines ignore the alt tag, others include it when spidering your site. Not only that but some visually impaired users and power-surfers who turn off images rely on alt tags.
-- FLASH ANIMATION / SCRIPTING / DHTML --
Spiders are unable to follow these linking systems. If all your pages are linked using Flash, DHTML or scripts then the spider won't follow the links and your pages won't get indexed. If you're designing your site this way the least you can do it to include conventional text links to the main pages of your site and ideally to a Site Map that contains text links to every page.
-- SPLASH PAGES --
These are the animated front pages to a site, usually nothing there other than an animation and a 'Skip Intro' link. Spiders don't like Splash and as this is the doorway to your site think carefully before creating one.
-- DOORWAY PAGES --
These are pages that exist on a site but are not accessible to the visitor, if someone tries to access the page they are redirected elsewhere. Historically webmasters created such pages and stuffed them full of popular keywords and phrases.
Spiders have wised up to Doorways and there's nothing better for getting yourself pushed right down in the rankings or kicked out altogether than use of Doorway Pages.
-- HIDDEN TEXT --
Some web pages hide text by printing white text on a white background for example. Often such text has nothing at all to do with the site but is just a list of popular words and phrases used to draw people to the site. Spiders can spot tricks like these and will penalise sites that employ such tactics.
-- PUT A HEADING ON YOUR PAGE --
The heading should closely match the page title. You need to format the heading as a Heading Style and not simply use bold and underlined text.
-- REPEAT KEYWORDS AND PHRASES --
Include in the text of your page several instances of keywords and phrases people may use in a search engine. Using the space travel example your page should include words such as space, travel, fly, moon, space-tourist and so on. Repeat them frequently but don't overdo it.
-- USE OF THE KEYWORD TAG --
This is something that's falling out of favour with search engines. Originally this was a useful tag for ensuring your page contained variants of words, particularly those that are often mis-spelled (e.g. Britney, Britany, Brittany, Spears, Spiers etc). I haven't used this tag for some time and I've heard people say it can be detrimental to search engine rankings.
-- AVOID 404 (PAGE NOT FOUND) ERRORS --
Spiders hate these and after finding one or two on your site will leave it. Don't rely on an E404 page to take visitors to a designated page when the target page is missing.
-- ADD YOUR SITE TO DIRECTORIES --
You can add your site to appropriate categories in online directories. There's hundreds of them altogether but the 4 main ones are...
http://dir.yahoo.com/
http://www.wikidweb.com/
http://www.dmoz.org/
http://directory.google.com/
There's an extensive list here... http://www.seocompany.ca/directory/free-web-directories.html
-- SEARCH ENGINE SUBMISSION --
Google dominates the search engine market, Yahoo and MSN are the other two key players. A lot of the others use Google.
If you can get your site indexed by these three then you've pretty much covered all your bases. Rather than waiting for the spiders to find you it may help to add your site to the submission lists.
http://www.google.com/addurl/?continue=/addurl
http://search.yahoo.com/info/submit.html
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
-- ESTABLISH GOOD LINKS --
This is the most important factor of all. You need lots of relevant and 'respected' pages linking back to yours as each link scores bonus points in the rankings algorithm. The best links are those from trusted sites that are themselves established. For example, if the space travel site has links from NASA, the European Space Agency, ABC News and the like it will give it a serious boost in the rankings. One link from NASA would be worth more than a whole bunch of links from less relevant sites.
It's worth taking the time and effort to get links from as many sites as possible. Visit relevant sites and e-mail the webmaster with details of your site.
Because links are vitally important your site has to be make people want to link to it. I make it a policy to never link to sites that have pop-ups and I'm sure many other people do too.
-- HAVE A GOOD SITE --
When creating your site think how it's going to appear to visitors. Bear in mind different people use different browsers and have different connection speeds. A large page might look fantastic to someone with a fast connection will be a real pain to someone with a slow connection. If you need to put advertising on your site then make it relevant and discreet - one thing guaranteed to get someone off your site is to have pop-ups and 'in yer face' advertising, can you think of any successful site that employs these tactics?
If your site is an informative one then make it so visitors can get the information they want quickly - don't go for Flash intros and complicated menus and use only common fonts, if the font isn't on a visitors computer their browser will use the default font instead.
Navigation must be easy with every page having a link back to the homepage and don't use frames, they're seriously outdated, users don't like them and spiders ignore them.
Avoid cluttering your site, spread it out or onto more pages. Keep the text brief, unless it's something the visitor wants to read they'll soon get bored and go off to another site.
-- REMEMBER WHY PEOPLE USE THE INTERNET --
Ignoring porn and all that stuff, the primary use of the internet is for information so make your pages informative. The space travel website could include information about the universe, each of the planets in the solar system, a history of space flight and so on. This will generate a lot more traffic which in turn is likely to lead to more links and ultimately a higher ranking.
-- IGNORE SEO COMPANIES --
You probably receive e-mails from companies offering to get you higher rankings in the search engines. Their number one concern isn't your site but their balance sheet, treat them the same as you would with an e-mail for Viagra and hit delete. They do work to an extent but not by doing anything you can't do for free. Google get e-mails from companies offering to help rank their own site, see what else Google have to say about these companies... http://www.google.com/webmasters/seo.html
-- CONSIDER ADWORDS --
You pay for these, how much you pay is up to you. If someone enters a search phrase that matches your adwords then your ad is displayed on the results page. If more than one ad matches then they're displayed in the order of who pays most for their adwords.
-- SPREAD THE WORD --
Just tell people about your site and add posts in relevant forums, blogs etc.
-- BE PATIENT --
In general the longer a site is around the better it does in the search engine rankings, largely because as time passes more and more sites will link to it. If your site relates to a popular subject you may find it ranks low down to start with then climbs steadily in the rankings, it could take years before you have a good ranking.
-- THE END --
Hope this gives you something to go on and you get the traffic you want.
2006-08-09 05:13:25
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answer #1
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answered by Trevor 7
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There are a number of free resources available to advertise your website and increase traffic. You can advertise on relevant free classifieds ( www.craigslist.org) ,directories (dmoz) and relevant forums. Major search engines like Yahoo, Google , MSN search are a major source of visitors for most websites and you can submit your website to these search engines for free. You can also run contests offering prizes to regular visitors. I have found the following website useful
http://tinyurl.com/n547z
2006-08-07 09:50:11
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answer #2
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answered by raghviii 2
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send emails out to everyone you know telling them about your website and telling them to spread the word about your site. the more people that know about it, the more traffic you'll get. you can also try changing the layout of your site to grab more attention. good luck!
2006-08-07 09:15:36
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answer #3
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answered by Anonymous
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Look for some links and articles on the URL below that may help you out.
2006-08-08 05:38:00
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answer #4
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answered by griz803 5
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Posting it all over Yahoo Answers may help, but it may get you thrown off Yahoo Answers in the long run!
2006-08-07 09:43:40
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answer #5
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answered by cdg1111us 2
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learn internet marketing at the link below
2006-08-07 09:14:25
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answer #6
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answered by Anonymous
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"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
8. Search engine advertising or pay per click programs = the key is to carefully monitor your ROI to check what keywords are giving you the best CONVERSION.
Google Adwords https://adwords.google.com/
Yahoo Search Marketing http://searchmarketing.yahoo.com
Miva (formerly FindWhat) http://www.miva.com/us/
GoClick http://www.goclick.com
Kanoodle http://www.kanoodle.com
2006-08-08 02:57:08
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answer #7
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answered by imisidro 7
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advertise more....get a myspace page...advertise on bloggers site..
2006-08-07 09:14:27
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answer #8
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answered by Anonymous
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advertise it...duh.
2006-08-07 09:14:05
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answer #9
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answered by Mr. Goodbar 2
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