For example, the movie Cars and Pirates of the Caribeean are being advertised by Mcdonalds.
The movie Antbully is being advertised by Burger King.
How do they choose which ones to advertise their movies?
2006-08-04 08:22:08 · 18 answers · asked by dewdropinn 3 in Entertainment & Music ➔ Movies
Like the others said, it's all about contracts--who can offer whom the best deal. One thing to note, though is that these contracts aren't necessarily negotiated for each movie. Disney, for example, has had a longstanding agreement with McDonalds to handle all the fast food merchandising for their movies (though I hear that's changed now).
2006-08-04 08:26:33 · answer #1 · answered by themikejonas 7 · 0⤊ 0⤋
It is benefit exchange.
You see which age group or type of people you are targeting in the movie.. and you make a deal to advertise where they hang out and go, so you get them in.
For example " TITANIC" won't advertise with Burger King.. just simply because those were not the targeted audience.
Also the food company see what benefit will come back on them.
Kids wanted the Happy meal to get the new Disney movie figurine.. McDonald's sell more.
2006-08-04 08:29:22 · answer #2 · answered by guy_from_there 3 · 0⤊ 0⤋
Can we say the highest bidder. Notice the Super bowl commercials are almost better than the game? Can you imagine the cost for the advertisement plus the cost to make. Astounding dollars can we say. And timing, ever notice day time TV especially soap operas, cleaning gizmo's, female products galore, (although i say if you cant duct or wd40 it you don't need it anyway) cartoons, coolest kid stuff... you get the point aimed at the audience.And who gives them the info of timing we do by couponing, discounts cards... surveys at a savings and free samples. It's sad but money makes the world go round.
2006-08-04 08:31:58 · answer #3 · answered by Anonymous · 0⤊ 0⤋
I'm pretty sure Disney has a contract with McDonald's to do their advertising links through happy meals. Burger King probably has a similar deal with Dreamworks or whoever. Everything is about the highest bidder.
2006-08-04 08:27:04 · answer #4 · answered by mine 3 · 0⤊ 0⤋
Just like with TV there are set prices for each placement spot given ( this is not a charge for a commercial this is just the product being shown) sometimes there is a perticular store used like Gap then they shop it around and when they find the comapany that will give them the most they change the script to reflect it,
2006-08-04 08:27:54 · answer #5 · answered by magicboi37 4 · 0⤊ 0⤋
Easy. It's all about advertising dollars, my friend. The distribution company pays these restaurant chains for the wall, cup and TV space.
2006-08-04 08:25:07 · answer #6 · answered by Timothy W 5 · 0⤊ 0⤋
Well depends on the payment...McDonald's Burger King contribute to the movies budget in exchange for publicity!
2006-08-04 08:26:17 · answer #7 · answered by Snoopy 2 · 0⤊ 0⤋
Bidding. Interested parties bid to become the tie-in with a movie. If the flick is a likely blockbuster than the bidding can get pretty aggresive.
2006-08-04 08:27:44 · answer #8 · answered by Cesco 2 · 0⤊ 0⤋
Is just a type of clever reclam .... exist special agencies to sell the placement for products in movies .... and one of the most expensive placements always is in the next James Bond 007
2006-08-04 08:27:01 · answer #9 · answered by consultant_rom 3 · 0⤊ 0⤋
Many studios haver long-term contracts. Disney has a very long-term contract with McD.
Ahh, but you say, Disney had some BK promotions.
True, as Disney got mad at McD around 1989 or so, but they patched things up.
This is why Wendy's has terrible promotions. Who's left?
2006-08-04 08:26:55 · answer #10 · answered by Anonymous · 0⤊ 0⤋