how do you write a radio commercial? is there a outline for it?

Answer 1

I wrote radio commercials back in the 90's and we just figured 10 lines of text was a :30 second spot, and 12-14 lines was a :60 second spot. There really isn't a formula to the writing of an ad...it needs to be based upon the client you are writing it for. And then you need to craft a spot that reflects not only what they are "selling" but what will actually get jaded radio listeners to actually pay attention to it.

I once created an award-winning series of spots for an Insurance company...*snooze*, right? Well, instead of it being your stereotypical "call us, we sell insurance" ads, the spots I wrote were famous moments in history when insurance would've been a good thing...like the burning of Rome, the Venus de Milo loosing her arms, etc. The ads, with sound and voices, recreated those moments, and then I just tagged the spot with the name of the insurance company...and the line..."because you should always have insurance."

So just be as creative as you need to be to get the message across.

Answer 2

I think the best radio commercials are the ones with two people talking like they are having a real life conversation about a certain product, place or upcoming event. You will have to write the copy like a script and then you have to read it to time how long it is like a :30 or :60 second spot. You can also write straight copy with all the information about the product, place or upcoming event and of course in all cases you have to have music and/or sound effects. Listen to the radio and see how it is done! Good luck.

Answer 3

First, how much time do you have, 30 or 60 seconds?

You need to identfy the business and what they can do for you as well has how to get in touch with them.

Will this be a straight-ahead ad (Globbo Insurance can help with your insurance needs) or a story ad ("What ever can I do about my insurance rates?" "Globbo Insurance can help!")

You will need to coordiante with the advertisers to see what kind of ad they want to have. Otehrwise, listen to what other people do ont he radio for guidance.

Answer 4

im really just guessin on this but i doubt there is any outlines other than keep it cdc (i think thats what its called) friendly and and make sure its not too long or corny, and you should make different ones because the same one all day can get boring

Answer 5

You say things twice,
example- Sunday Sunday come out to the fairgrounds fairgrounds
for monster tuck monster truck action action.