i am starting an electrical fan company, so i need a brand name for my company?

Answer 1

The big mistake people make while naming their brands is to go for a catchy name, totally irrelevant to their product’s biggest benefits, their customers and their core speciality. Naming is serious business as one contributor has mentioned and you should seek professional help, if you can afford. I had touched upon the aspect of naming in my answers to various “naming” queries in this forum. You may refer to them.

It is tempting to name your fan as breezy, coolair, cold, thanda, pleasure, chill, etc. The market is filled with such brand names. Do you remember any one of them? No way!! When someone wants a fan, they usually ask for a CG/Khaitan/Usha/Havell’s fan!! Not a breeze or chill. Everyone knows a fan is a fan, it can only do so much. No matter whether you name it cool air, breeze, cyclone, monsoon, tsunami or chill out, or other derivatives of such words, a fan just moves the air around it- it does not create any of those things.

And don’t be misled by similar names given by the biggies (CG, Khaitan, etc) to their fan models. These names are just to differentiate these models from a hundred of their other products or from other fan models/ types such as classic, trendy, decorative, wall mounting, pedestal, ceiling, exhaust, heavy duty, etc. These names are not meant for customers to identify with, though the makers will love it, if they do so. A CG fan is a CG fan, nothing else, for the customer.

Your brand name should convey any one or more of the following: (1) what your company stands for or means to people, (2) the biggest benefit offered to the customer, (3) your major speciality or core competence and (4) the customer segment it targets.
It should be memorable as well.

Now, since you are in Delhi, you can name it Delhi fans or Dilli fans, if you think this is your specific market (and unless someone already owns that name). It will at least resonate with customers in Delhi. You would have created a niche market for yourself, while competing with the biggies. You could even name it after your own name or family name, if that is good to hear and associate certain values with it, so that when people hear your brand name, they will remember those values. A CG fan or a Khaitan fan means certain values or qualities to people- assurance of quality, performance, history, credibility, replacement guarantee, etc.


Sit down with your people and decide what are the values you want to convey to people. Or what the biggest benefit you offer. Or what will be your speciality, or which segment you are targeting. For example, you are just starting: so you are likely to offer great and enthusiastic customer service; you have seen all the designs, so yours is likely to be trendy, you are probably young- so you understand what the young spenders are looking for in a fan; you cannot compete with the biggies, so you are targeting a specific market, not everybody (such as Delhiites, small homes, not so luxury apartments, young couples, institutions, etc: select just one market type and stick with it for sometime, once you grow you can target other customer segments). Now choose a name that conveys all this or at least some of these qualities/ specialities.

Please feel free to write to me if you need specific advise, after you have decided on what you want to convey with your name.

Answer 2

The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.

The name you choose will become the focal point of all the benefits and features that relate to your business. Customers will be able to find and refer others to it in the future.

Since any names that are suggested here may already be owned by another party, I wanted to go a different route...

I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of names that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.

I listed some links where you can do some preliminary name checking. However, please be aware that this is merely scratching the surface of what's out there.

Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.

There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 3

breeze. B-REEZ?

for the purpose of it's existance.

then again i'm just working off of a chewing gum company's idears... triple treat so i'm a bit lost for words.

Answer 4

Blowya Inc.
HyperAir.
Macrowind.
SoCool.

Answer 5

Nice and Breezy

Answer 6

Here are a few ideas:

Airy
Fanair
Airtech
Windman
Windia
Coolare
ColdWind
Brizi (Reads as "Breezy")
Airheads
AirBlade

Answer 7

"It Hits the Fan"

Answer 8

your biggest fan

Answer 9

EFC (ELECTRICAL FAN COMPANY)
PANKHA
HAWANA

Answer 10

"chill-out"