Can anyone recommend sites that explain how online web research works?

Question

I'm looking to learn more about online audience research methods, i.e. how do Hitwise, Media Metrix, NetRatings, and others work? What is their methodology. I am trying to find a site(s) that explain this. Is there such a site(s)?

Answer 1

Try actually asking NetRatings...I'm sure they'll be happy to tell/help you. You could always see/check if they've got a FAQs (Frequently Asked Questions) section.

:-)