where is best to advertise my new joinery business?

Question

I am starting my own business (as a time served joiner) I need to know where the best (free or cheap) places are for me to advertise my services, I've got yell.com so far....

Answer 1

Well you don't so who or where you are!!
Word of mouth and recommendations are the best.
Good luck and hope it works out for you.

Answer 2

1

Answer 3

A few free resources – check out the sources box for links:

1) Create a blog pertaining to your field

2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

3) Write articles pertaining to your field and/or expertise.

4) Advertise on Craiglist

Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 4

Look at which directories your competitors advertise in and take an ad yourself - but don't expect an immediate response and make sure you answer your phone so when the inquiry comes your don't loss it to a competitor because you had your phone turned off (customer service starts here). Make sure you record how may calls you get, the conversion rate and the income you make, because next year they'll be wanting you to renew your ad and you need to know if it was worth the cost.
Local door drops can work but they tend to be long term things - people stuff your leaflet in a draw until they need you. If your looking for work right now you need to get out and network.
If you've not got work or money, but plenty of time, try visiting new developments or go round industrial estates and knock on the doors of companies who could use your skills; you'll get plenty of knock backs but you only need one or two customers to make a start.
If you can afford it get something printed to leave behind. Make sure any marketing material you produce is benefit lead. Have your "elevator speach" prepared, this is: a verbal description of what you can do for a possible customer that you can delivered in 30 seconds or less (the time it takes to get ito and out of a elevator. Attend local business events - more networking.
Approach your local newspaper they will often run articles on new business startups. If you give them an interesting angle - such as something you've done for a local charity, so much the better.
When you do get contracts make sure every customer is satisfied with your work, these people will give you word of mouth recommendation and that's the best, not to mention cheapest form of advertising and new business you can get.

Best of luck

Answer 5

After 13 Years Self Employed I find the best advertisment is word of mouth.

Place a simple not to flash Advertisment in the yellow pagesl work on Kis Keep it Simple

Next keep the cost down; you get everyone telling you to spend spend spend on advertisment, local paper, Radio, Web Pages anbd so on your spend mmore on outgoing advertisment than you will on getting work done. Dont spend your profit before you've enarned it.

Walk around and post some flyers into local building business and get some printer and take them round. Do the foot work once you start getting the work 1 or 2 job and you do that little extra for your money then word of mouth will take over.

That my best advice. Best of luck it a big step to take.

Answer 6

You've got some great ideas so I really hesitate to chuck in my humble ones. Focus on a high density housing area & drop small leaflets (you can get 10000 A5 for £55). Get some business cards. Specialise. Do not try to be jack of all trades - you will appear to be master of none. People want to feel they are using an expert/specialist. Understand who your customers are & what they need. Offer something that "looks" unusual. It does not have to be really unusual but just something your competitors are not saying. Yellow pages (but not if strapped for cash). When you do get work satisfy your customers & ask for testimonials. Consider what part of the business is the most profitable. Keep in as tight a geographical area as possible. Cards in shops or supermarkets - but think about yoru image. Have pitures of your work (on a website, in a folder). Join networking groups e.g. property groups (cost ca. £10 perevening). Focus on what you enjoy & are proud of. I am not being paid enough for this!!!! Good luck. Pesist, persist. persist

Answer 7

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Answer 8

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Answer 9

Check out http://emoney.ztweb.biz/ They've got a free link exchange program, as well as cheap paid advertisement, and they're starting to get some press.

Answer 10

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Answer 11

Well join the local industry associations which are a great place to get relevant market contacts fast and cheap and you can send out mailers or organise a "get-to-know-us" party for the members. Always network and ensure that there is positive word-of-mouth at any given opportunity without seeming like a pile-on.