Procter & Gamble (makes Tide, Cheer & Gain)
and
number 2 is way behind... I can't tell who it is.
Could have been Colgate-Palmolive (Fab detergent) but they have been selling off their detergent brands, most recently to Phoenix Brands.
http://www.ocregister.com/ocr/2005/07/13/sections/business/business_nation/article_594362.php
2006-07-30 16:29:50
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answer #2
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answered by Plasmapuppy 7
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Here is an excerpt from an article that mentions the top three for laundry detergent.
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INDUSTRY LEADERS
One of the oldest and largest companies in this industry is Procter and Gamble (P&G). Headquartered in Cincinnati, Ohio, P&G reported fiscal 2002 (ended June 30, 2002) sales of more than $40 billion and employed a workforce of 102,000. Founded in 1837 by two brothersin-law, the company originally made soap and candles. As of the late 1990s, P&G provided some 300 brands to more than 140 countries. Its product list included laundry and cleaning products (Tide, Mr. Clean, Downy, **** and Span), health and beauty aids (Noxzema, Clearasil, Head & Shoulders, Secret, Ivory), paper products (Charmin), and even foods and beverages. In the worldwide market, P&G's laundry detergents held the largest share and overseas trade represented P&G's fastest growing market. Slightly more than half its revenue was generated outside the United States in fiscal 1999.
One of P&G's biggest competitors in the United States and abroad, and the second largest player in this industry, was the London-based Unilever conglomerate. Widely diversified, Unilever reported 2002 sales of $50.7 billion. Worldwide, the company employed a workforce of 265,000 as of late 1998. The rivalry between Unilever and Procter and Gamble goes back nearly 50 years. Although P&G had entered the European continental market in 1954, Unilever had already begun marketing a synthetic detergent, OMO, in Italy in 1951. In the United States, Lever Brothers (a Unilever unit) and P&G faced off in several areas. One market in which they both competed was automatic dishwashing detergents. Between them for several years, they held the top two leading automatic dishwashing detergents. P&G's Cascade was the nation's best seller; Lever's Sunlight was number two. However, by the end of the decade, Unilever's Sunlight had fallen into third place in the ADD market, being succeeded in second place by Electrasol, which is marketed by another U.K.-based company, Reckitt Benckiser PLC. P&G's Cascade held on to the number one spot in the ADD market, capturing nearly 50 percent of the market.
Another area in which the two companies competed was the bar soap market. In 1990, Lever Brothers introduced a new three-in-one moisturizing, deodorant, and antibacterial cleansing bar called Lever 2000. Lever 2000 competed with several P&G products such as Safeguard, Coast, and Zest. As of 1998, another Lever product, Dove, climbed to the top selling position among bar soaps, supplanting Dial, which had been the historic market leader in this market. Dove accounted for 19.2 percent of bar soap sales in 1998, compared with 13.6 percent for Dial. Lever 2000 took third place among bar soaps with 9.7 percent of the market. Dial continued to hold its top position, however, in the liquid soap category.
Following Unilever, holding third place among soap manufacturers, was Colgate-Palmolive, with 2002 sales of $9.3 billion and 37,700 employees. In an attempt to be more competitive, Colgate-Palmolive replaced its original Palmolive soap with Palmolive Gentle Skin Bar. In liquid soaps, the company's SoftSoap made gains but still lagged behind Dial Liquid in market share. Colgate-Palmolive's total assets and net sales, however, exceeded those of Dial.
2006-07-30 16:51:54
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answer #7
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answered by trumpitqwik 2
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