What is the name of the old movie that had a festival to crown a lady Queen Neewollah?

Question

I saw an old movie (I believe it was black and white) and it had a drifter who stayed with a family. There was a festival that would crown a lady Queen Neewollah (which is the backward spelling of Halloween). Does anyone know the name of this movie?

Answer 1

It is PICNIC with Kim Novak and William Holden