Identify comparative advantage of coke cola. Provide reference?

Question

Searching for information on an economics project. In addition to the comparative advantage I need to know how the comparative advantage is used to address cokes problems and opportunities. Identify which economic and political policies affect cokes business decisions. How does coke use technology to strategic advantage? What is the impact of cokes cost structure, markets, currency risk and overall strategy

Answer 1

Although I can't fully answer your question. Here are some possible angles

Theory of comparative Advantage
http://internationalecon.com/v1.0/ch40/40c000.html
http://en.wikipedia.org/wiki/Comparative_advantage

Because Coca-cola uses a franchise business model, ie it only actually produces the syrup and franchises out it's bottling( a possible technological advantage?), it is likely that coca-cola relies on the socioeconomic stability of the countries that it is operating in. So foreign policies may dictate what countries that coca-cola can franchise in.

In some markets, ie EU, it has got in trouble for being too dominant
http://www.beveragedaily.com/news/ng.asp?id=60863-coca-cola-eu-ruling

Some recent improvements in sales, ie market share, in China
http://www.ticker.com/market-update/Coca-Cola/18429/21

PepsiCo/Coca-Cola market value: diversification is the key to pole position
http://www.drinks-business-review.com/article_feature.asp?guid=2E35B182-A0AF-470D-81C3-1123E0D04D15

Coca-cola probably has a big technological infrastructure and resources to develop new products.

Answer 2

Coca Cola is one of the most recognized brands in the world. Competitive advantages include; brand recognition, size of distribution, and secondary products sold in Europe, South America and Asia.

Answer 3

while coca-cola first got here out (approximately 80 years in the past) it had cocaine as an element, only a small volume, yet then in a while they replaced it with caffeine because it became quickly found out that cocaine isn't solid for you!