Gasoline substitute - How does one let it out?

Question

If someone created a gasoline substitute that really offered a cheap alternative to Gas at a lower price, with higher octane value and less hydrocarbon output, how can they get it to market without getting themselves killed (see Syriana)?

Note: I am not talking about myself. This is a strictly hypothetical question. I don't know of any such substance.

Answer 1

Gasoline substitute - How does one let it out?

Just lift your leg and let it rip.

Answer 2

Assuming it is in fact a cheaper alternative (most currently available alternatives are in fact more expensive), you would get venture capital financing to build the first few plants, then do an IPO to build more plants, and then borrow from banks or by issuing bonds to build even more plants. Since oil companies already have the retail infrastructure in place, you would probably sell your alternative gasoline to them at wholesale prices and let them make money on transportation and retail. You could develop an alternative distribution, but this would take forever and require insane amounts of money, so your investors would probably fire you if you insisted on this approach...

Answer 3

lmao. I'd call art bell and tell him. He'd know the right people to call.

Answer 4

if it has less hydrocarbons, it has less energy, it's not a substitute.