JetBlue Airway's core competencies consist of hiring and training the right people and lean, progressive use of technology. Their strategic delivery point is the customer experience; from simple ways to buy inexpensive tickets to quickly delivering checked luggage to the carousel. To succeed, JetBlue invests not only in core technologies and human resource planning, but also in the strategic delivery point, the customer experience.
The result is a well-rounded execution of the JetBlue strategy. As of early 2005, a roundtrip JetBlue flight between Oakland, California and New York City has been selling for a higher price than competing airlines. If we consider pricing as a proxy for asset utilization, JetBlue's superior delivery points are certainly commanding a price premium in this market. It isn't just DirecTV and leather seats that contribute to JetBlue's success; it's also the delivery points, including ease of booking flights, customer service, better flight schedules, and demand-based pricing models.
But merely having the intention of delivering well doesn't make it so. Witness airlines like Ted and Song who strive to copy the high-quality/low-fare JetBlue formula, but whose strategic delivery point; the customer experience; falls short because they failed to replicate JetBlue's employee-focused culture. JetBlue's successful delivery relies on more than just superficial features, like pilots who tell jokes. There is a mutually beneficial relationship between JetBlue's superior customer service and the strategic use of technology and human resource planning.
2006-07-28 08:16:08
·
answer #1
·
answered by Affu Q 3
·
3⤊
0⤋
JetBlue sells only e-tickets and does more than 70% of its business online.
-Sound IT practices.
-Sound marketing strategies.
-Visionary connection with customer base.
2006-07-28 08:18:45
·
answer #2
·
answered by Gonzo 4
·
0⤊
0⤋
you mean the individual tvs, the comfy seats, the nice flight attendants, the way they take food orders so there is no cart blocking the isle, the way you can pick your seats online and the good prices?
2006-07-28 08:16:02
·
answer #3
·
answered by puma 6
·
0⤊
0⤋
PLS
do your own hmwk
i spent enough time in that class
2006-07-28 08:12:16
·
answer #4
·
answered by mommy_mommy_crappypants 4
·
0⤊
0⤋
what the hell is jet blue?
2006-07-28 11:53:39
·
answer #5
·
answered by Quasar1 3
·
0⤊
0⤋
here this is good has a lot!!!!
2006-07-28 08:14:51
·
answer #6
·
answered by cinnamonscentedbear 3
·
0⤊
0⤋
Oh WOW!!! 10 points for doing homework.
No thanks....
2006-07-28 08:15:28
·
answer #7
·
answered by Anonymous
·
0⤊
0⤋