What is affinity Index (or affinity ratio or affinity) when you buy media?

Question

Is it should always be more than 100? How to calculate it?

Answer 1

The affinity index is obtained from the ratio between the average penetration of the media into the target market divided by the average penetration of the media into the reference target.

Over 100 is a good match, under 100 is a bad match.

Hope this helps!

Answer 2

Affinity Media

Answer 3

I write poetry.... but never from my own perspective. Most often I write dramatic poetry a la Shakespeare, Dante, Goethe etc. So it is really a narrative in the form of a poem. Most recently, I wrote about a mother who finds out her daughter has died, after having disowned her four years previously. She goes through grief and becomes increasingly psychotic, and the poem ends with her suicide. That doesnt sound very exciting, but the poem is deeper than that, and it is as much why she disowned her daughter as her daughters death that play a part in her insanity. I wrote it because I felt depressed... because people were "disowning" me, and I wanted to write about how eventually they will realise that I was always the same and that they were wrong... That made no sense! My favourite poems are: Kindertotenlieder (Ruckert) And yes I have read all 428 not just the few of Mahlers song cycle... at times they are completely MANIC, and insane, but at times they are sad, and occasionally blissful! The Rape of Lucrece (Shakespeare) Depending on my mood I interpret this differently. Sometimes I wish that she hadnt commited suicide, so that by living she could AVENGE HERSELF and that by dying she showed the lack o worth given to women! but sometimes I think her death was a great political statement... sometimes I even pity Tarquin.