"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
2006-07-27 15:58:19
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answer #1
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answered by imisidro 7
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Have you thought about pay per click programs? The two biggest, I think, are Yahoo! and Google
A few free resources – check out the sources box for links:
1) Create a blog pertaining to your field
2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!
3) Write articles pertaining to your field and/or expertise.
4) Advertise on Craiglist
Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.
I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:
* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson
Hope that helps! I wish you much success & happiness in all your ventures!
2006-07-28 04:47:15
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answer #2
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answered by TM Express™ 7
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Where, is up to you. You could try contacting Google for advertiseing on there search pages, but that's really expensive.
Maybe contact a website you like, and advertise on there website. You would be advertiseing your website or whatever, and plus you would be supporting your favourite website! Also try contacting family or friends who have websites, you could probley get a good deal or even free with family and friends!
I suggest checking out these websites:
http://adage.com/ - Provides lot's of information on the world of advertiseing including contact information for advertiseing
http://www.advertising.com/home.php - Great site with information on how to advertise, and contact info to companies who will do advertiseing proffesionally for you.
https://adwords.google.com/select/Login?gsessionid=jcmv6XEOd-U - Search for people who are looking for what you are selling. You can create ads here.
To make your advertisement more succesful, go with a proffesional ad company that will make the advertisement for you. It costs more, but it looks good and will get more attention wether it be a commercial on TV, on a billboard or on a website.
Another more common option, is to find advertisers for your own site and make a deal with them. They advertise on your website, and you advertise on there site. Sometimes that can be done for free since it's a 50/50 deal.
2006-07-27 15:36:51
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answer #3
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answered by Anonymous
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depends on what kind of website.
Ask other people with simular websites to advertise your website.
If it's for a buisness, then make posters and put them in local stores, and buisness. if it is personal website, give them out to all your friends, post them on all your profiles.
if it is a self help website, advertise on other websites that help people.
You can also submit to search engines, or post them on blogs, where your page might have some relevence.
Just email people, or ask people in person, or write a letter to people asking if they would help expose your website. People usually say yes, if you agree to advertise their website or buisness,on a page on your site. you should say you're willign to in your email. on a page on your site.
2006-07-27 15:35:46
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answer #4
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answered by anjui63 4
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thats a cool idea, in australia we have the make a wish foundation but thats granting wishes to terminally ill children, im you would have to register as a charity also, its a lot harder than what you think but its still a good idea, why dont you write to Oprah she might help!
2016-03-27 02:50:28
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answer #5
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answered by ? 4
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you can advertise for free online. here is a list of the best 10 websites that you can advertise for completely free.
http://advertisesmallbusiness.com/free-online-ads
2006-07-27 15:37:29
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answer #6
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answered by CNaviBlog 3
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first make URL
than construct your web site
than email to every friends to sponsor your advertise and also post this site
2006-07-27 15:38:49
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answer #7
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answered by Anonymous
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You will need to submit your URL to search engines. they do the rest.
2006-07-27 15:34:43
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answer #8
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answered by ole_lady_93 5
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go to www. mr skin .com they will teach u how
2006-07-27 15:34:44
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answer #9
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answered by Jonique C 2
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google adwords
2006-07-27 15:35:51
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answer #10
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answered by unisoul 4
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