marketing management?

Question

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its own retail outlets. This is an example of
a. channel leadership
b. channel cooperation
c. channel conflict
d. horizontal channel integration
e. vertical channel integration

and why?

Answer 1

Sounds like vertical channel integration.

They are selling via their own stores. This is their channel
They are selling a variety of products yet yet all featuring their characters.

The products are quite disperse yet all serving a niche vertical market: people interested in their cartoons. Their core appear is the characters themselves, not the actual product.

They do not seem to offer a horizontal offering of products with different themes or products without themes.

Answer 2

"E"

Vertical Integration - integrating business along your value chain, both upstream and downstream, so that one efficiently feeds the other.

Answer 3

Marketing,pronounced { maarkayting},man, age,ing not blooming apply these know yourself,man,age, ment {meant}