I have absolutely no skills in an apple computer, i have always used a PC/Microsoft. I want to be a copywriter and so far my ads are done from copy and pasting images onto microsoft word to get my concept across. How can I made my portfolio look great without getting an apple computer and without upgrading my laptop, which barely has any memory left. Help please!
2006-07-26 08:49:51 · 8 answers · asked by Informer 2 in Business & Finance ➔ Advertising & Marketing
It sounds like you're trying to get a job as a copywriter. Obviously, your portfolio will look much more professional if you use software such as Photoshop or InDesign. However, these products come with steep price tags and learning curves.
On the other hand, once you have a terrific looking portfolio, the problem solves itself. You won't need those tools, as the ads (brochures/ newsletters/ flyers/ web sites) will have been done by a professional graphic designer.
Consider hiring yourself at a fairly low rate to a designer with a portfolio you really like. After partnering on some projects, you'll have a portfolio you can take anywhere.
Once you're working as a copywriter, you can communicate your concept to the designer/design team using words alone (e.g., "Photo of screaming teen in messy room"), and then write your headline and body copy.
Save your paychecks, and then when you're ready, buy a Mac. You'll be glad you did.
Have fun,
Rex
2006-07-26 13:29:09 · answer #1 · answered by Anonymous · 1⤊ 0⤋
What I hear is that if your ideas/concepts are totally amazing, then it doesn't matter how they look. But you'll competing against people whose work has been highly designed, so of course it puts you at a disadvantage. It's good to have some basic Photoshop skills, but Photoshop isn't a miracle -- bad art direction looks bad no matter what program you use. Really you should team up with a designer or an aspiring art director -- you both benefit from each other's skills, and it shows potential employers that you can successfully work with a partner.
2006-07-27 02:51:22 · answer #2 · answered by Anonymous · 1⤊ 0⤋
Im not really sure what a copywriter does but it sounds like you design flyers, brochures and such. MS Word has some limited publishing tools, so it can only go so far.
Yes, i suggest you get some version of photoshop. You dont have to buy a mac, I have it on MS. Also youl get used to its more complicated features in little time (understanding the concept of 'layers' and such'). Its also got some pretty cool tools for photo editing and other things.
So ya, empty some space on your laptop and try get hold of some photoshop software.
2006-07-26 09:01:00 · answer #3 · answered by sealion 2 · 0⤊ 0⤋
A copywriter is a wordsmith and typically it is his /her job to write the copy/ text that complements the visuals, typically done by the art director and graphic design team. As a copywriter you need to be good with words/ phrases but it does help to know the tools of the trade and having graphic/ web design skills is a definite plus however not essential. Every ad that gets made is a team effort with multiple inputs. Goodluck. ;-)
2006-07-26 19:44:23 · answer #4 · answered by fistfull-of-$ 3 · 1⤊ 0⤋
like the others have reported, you will get some experience in case you prefer to land a merchandising and marketing activity. try elance and odesk and do some initiatives for quite low fee, or maybe loose. clarify that the reason you're doing the activity for thus little funds is which you're a modern-day graduate attempting to construct up a portfolio. tell them up front that it may mean lots to you in the event that they gave you a suggestion in the event that they like your artwork. That way you have the two a portfolio and a few concepts after a quick volume of time. next create a LinkedIn profile to exhibit the merchandising and marketing artwork you have completed. Describe the initiatives you worked on and what you discovered at one and all. Employers look at your website so get this up quicker no longer later. good success!
2016-11-03 01:35:03 · answer #5 · answered by ? 4 · 0⤊ 0⤋
The art director usually needs to have more of the Photoshop skills, but if you want to make yourself the most marketable and valuable, I would strongly suggest you learn how to use a Mac and Photoshop. Both are basic skills in advertising that if you don't speak their language, you'll be left behind.
Sorry...
2006-07-26 11:31:40 · answer #6 · answered by vicvic* 3 · 0⤊ 0⤋
I think you do need photoshop skills.
2006-07-26 08:52:51 · answer #7 · answered by Anonymous · 0⤊ 0⤋
If you learn little bit about it that will be better
But it's not must
2006-07-26 08:53:05 · answer #8 · answered by Anonymous · 0⤊ 0⤋