Any interesting, attention getting ideas for marketing a new mortgage company?

Question

I am working for my nephew who just opened his own mortgage company. He is great at marketing the traditional ways like networking with the realtors, builders and people in the community through chamber of commerce, etc......I am looking for any ideas you may have used to attract the attention of potential clients in new and exciting ways.....something no one else around here is doing. Any ideas?

Answer 1

Rent out a room at the local Library and hold informational meetings for people to ask questions on different topics. The more they come the more comfortable they are with you and when they decide to pick a mortgage company they will think of you.

Give and you will reieve

Answer 2

Have you thought about pay per click programs? The two biggest, I think, are Yahoo! and Google

A few free resources – check out the sources box for links:

1) Create a blog pertaining to your field

2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

3) Write articles pertaining to your field and/or expertise.

4) Advertise on Craiglist

Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 3

A few marketing tools that are up and coming, depending on the market he is targeting:

1) podcasts and regional teleseminars: Easy to set up and there are a lot of resources online to get him started.

2) BLOGs: A easy way to establish an online presence and if the content is compelling, a good way to connect with the community. In additon, BLOGs are easily syndicated to help increase online exposure.

3) Writing articles for local journals is always effective.

4) Webcasts with local community leaders about appropriate topics.

5) Cross promotion with local service organizations as well as local real estate companies

6) One of my favorites is to sponsor packages or products for local charity events. It is always good PR when a community sees your logo and hears your name announced in conjunction with a charity that is important to you and your community.

Hope this helps.

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Answer 4

Market the company with adWords or other ppc program.

It works great !.

Answer 5

So this how you guys get your ideas???