What kind of customers buy General motor vehicles?

Question

Are they statistically older, younger, men, women? High income? Families? I'm researching for a class project in marketing.

Answer 1

Smart ones.

Answer 2

There is no particular age, race or sex demographic that purchase GM vehicles. GM makes cars & trucks to cover all gaps in society.

Think about the fact that GM sells everything from a $9,999 Aveo to a $100,000 Cadillac XLR-V. This pretty much covers all the demographics of the U.S.

You would be best off to make your claim at how the large automakers produce a wide variety of vehicles to avoid painting themselves in a demographic corner.

Good Luck

Answer 3

GM, I have been told by a professional, makes trucks that are durable. As a result, you might find that most men and/or women who are usually self employed and have to pickup products are in possession of a GM truck.

Answer 4

the easy way to get the right answer would be to go to your local GM dealership and ask questions, probably of the sales manager.

they have info on the types of people most likely to buy each model, and probably info on the "average' person who buys their product.

Answer 5

Latinos /Mexican/white all ages southern Cali is the number one seller of Chevy vehicles

Answer 6

My brother works for GM therefore I buy GM because of the deal.

Answer 7

smart ones.

Answer 8

Stupid ones!!!