From a retailing perspective, needs are a person's basic shopping requirements consistent with his or her present demographics and life-style.
Wants or desires are discretionary shopping goals that have an impact on a person's attitudes or behaviour.
2006-07-25 06:28:46
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answer #1
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answered by sugar.peace 2
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The products consumers buy and want to buy and consume. The needs and wants of consumers is the demand that companies try to fill. Good Luck.
2006-07-25 12:47:49
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answer #2
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answered by Answer King 5
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It is the things that consumers want and need. All consumers need healthcare, money, food, water, clothing, shelter, and to an extent, entertainment and community.
Their wants often encompass their needs, but also extend far beyond them. Such things as computers, TVs, books, cars, the latest shoes, etc. Most industries cater to wants as opposed to needs.
A good classification tool: Can I live without it?
2006-07-25 12:57:15
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answer #3
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answered by Ben G 3
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