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I am not a socialite but I have a good personality and have sold a few things thru the hotel but a lot of peolple have already talked to realtors before they arrive.There has to be a way to make this work for me without cold calling.Is there a top producer out there that can help me!! Any good book for advice?

2006-07-25 01:20:55 · 4 answers · asked by eagle 1 in Business & Finance Careers & Employment

4 answers

It sounds like your ready for a job change. Start networking with other agencies in your area and update your resume.

Good luck.

2006-07-25 01:24:55 · answer #1 · answered by Anonymous · 0 0

There are a lot of things you can do. Use a good marketing system to generate leads, ours or Craig Proctors' would probably work well for your.

However, I would start with perfecting your value proposition and referall techniques. First, write down (yes, physically write the answer down) the unique benefit that you bring to your clients. If you have not found a unique benefit, spend some time and determine what specific benefit you want to offer your clients. Will you offer a discount on commission, unique marketing services, a greater connection with the local real estate market, superior negotiation services? By determining the unique value that you provide to your clients, you can better create the type of approach and message that will turn that benefit into listings and sales. From there, you have a world of opportunity to grow your business with some very targeted messages and approaches.

With regard to referrals, hopefully you come into contact with new people on a daily basis. Althouth many of these people are already working with an agent, a large group of their contacts are not. Ask for referrals before, during and after a meeting as appropriate with all of your new and existing contacts. Also, remind your contact about your desire for a referral more than once in a meeting.

A technique that has proven useful to gain referrals from new contacts during a short visit is to let the contact know early on that you would like a referral, referr back to that interest during the meeting, and follow the meeting with a final request for referral and corresponding compensation for the referral. For example one of our clients uses the approach where they hold a weekly drawing for an Ipod Nano. When they meet a new prospect, they point out the drawing and explain that in order to qualify for the drawing, they simply need to complete the form and refer two friends that they believe would like to recieve a free report entitled "The Ten Most Important Things To Know Before Buying a Home." Our client refers to this drawing during this meeting in some fashion, and at the conclusion of the meeting, physically hands the forms to the contacts so that they can be sure that they won't miss out on the drawing.

For this client, this method of getting referrals has proven very effective. For others, it may be too much of a hard sell. Regardless, the best time to ask for a referral is before, during and after you have serviced a client. If you wait until you are done with the client to request a referral, they can rarely come up with one. However, if you set the expectation with this client early on that you want a referral, and close your services with a request for three or more, you will typically receive at least one.

-4MySales.com

2006-07-27 01:37:52 · answer #2 · answered by 4MySales 1 · 0 0

When my husband got started in real estate, he was told to write down everyone he knew. Then he was to call them, and asking them if they had any interest in buying, or selling their property. If not, then he would ask them for three phone numbers of people they knew, whether they were in the market or not. He was told the the average person knew roughly 200 people, so if you multiply that by 3, you'd have 600, and so on. You don't just sit in your office and wait for people to fall into your lap, like a ripe apple. Real estate is a very active business, and you have to constantly make contacts, on a daily basis. It's a feast & famine kinda life, and you have to always try to make several new contacts a day. You can do that at lunch, by sitting near other people and striking up a converstation with them. Go where people are, and put yourself out there. Yes, you'll be rejected. That's sales. Someone will always say no. But, someone will always say yes too. And you'll be there. The guy who gets the listing plus the sales gets the most money, so if you want to be that guy, you know what you gotta do. I've been selling Avon for over 22 years, and cold calling still nets me more customers than just sitting here, and waiting for them to come. They don't always come. But, sometimes, just seeing me makes them think of Avon. Then, here comes an order! We don't have the kind of job that gives us a paycheck just for being available. You could also get a magnetic sign made up for your car, so that people will be able to call you, allowing your car to do your advertising. There are other ideas too, but some might not be legal in every state, so I don't know if it would be right to share them here. But, I think some of these will work for you. You might want to get your brokers' license in the near future, so that you don't have to share your commission. Hope you find much success in your chosen field. <*)))><

2006-07-25 08:41:13 · answer #3 · answered by Sandylynn 6 · 0 0

I'd get out of the hotel. That there may scare some prospective buyers. Try and get an actual office front.

2006-07-25 08:30:13 · answer #4 · answered by Whiskeytangofoxtrot 4 · 0 0

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