what is lead in web marketing?

Question

what is lead in web marketing

Answer 1

A lead in Web marketing is the same as any other form of lead generation marketing (i.e. direct mail), it just happens to originate from Web-based marketing activities (usually search engine marketing, email marketing, banner ads, site sponsorships, directory listings, etc.).

A lead can be any individual consumer or contact within a company that completes an inquiry form, registers for an event, or some sort of similar action (signs up for an email, downloads a trial product, etc.), basically any action short of purchase. A qualified lead is a subset of the overall leads that is determined to fall within a pre-determined set of criteria (male under age 34 that owns a car, the CEO of a company with $5 million in revenue, the owner of a small business, etc.).

Advanced marketers are able to associate a value to a lead based on estimated revenue potential (i.e. each new prospect for an electronics retailer is worth $20 while each new small business owner is worth $1,000). If the marketer lacks deeper metrics/tracking, then usually a raw number of qualified leads determines the success or failure of a Web marketing program.

I hope this helps!

Answer 2

You send 1000 emails. you get 5 responses for further enquiries. Those 5 are your leads. A lead is a prospective customer more or less.