The philosophy that I teach is that usuccessful agents spend all of their time and money trying to find a client that needs their help right now. Successful agents spend their resources courting the other 70% of people that will need their help in the near future. As a result, unsuccessful agents spend a lot of money and end up frustrated and poor. Successful agents end up with more money and business than they can handle.
Now, stepping down from my soap box, please let me offer the following guidance.
1) incorporate a system that will continually generate leads and prospects for you. Our system, 4MySales can provide you with an excellent guide and resource to help you on that path. As a special offer to you and any agent that reads this specific post, I can give you the first month nearly free (it will actually cost five cents) if you would like to try our system. Use the discount code DEME if you want to try our program. Alternatively Craig Proctor has a great system to help you generate some business.
2) Once you have a lead, don't let them go. As I said above, 70% of your prospects will need your help in the next few years, but only 1% need your help now. Treat your marketing tools as part of a prospecting engine to keep in continual contact with your prospective clients.
3) The above two items assume that you already have a list of willing prospects. However, if you do not, it is all about networking in your community. The most successful agents in my area spent their first year hosting open houses for all of the other agents in their office. It is tedious work, but they ended up iwth a list of prospective customers that fed their incomes into the six figure range for the next two years. Also, farm your own neighborhood and be seen as often as possible. Speak to your neigbors, get involved in community activites, and periodically canvas the nieghborhood with flyers.
If you want to advertise, you local thrifty nickel and newspaper will give you the best bang for your buck. Also, if you are advertising a listing, every person that calls in is a potential client. Be sure to get their information and permission to receive your communications.
Another approach that you may want to consider is FSBO prospecting. However, please know that most FSBO sellers receive more phone calls from agents than they do from prospective buyers. When calling an FSBO, don't ask for the listing. Instead, offer something to help the prospect sell their home. 4MySales offers FSBO property websites that property owners can uses to showcase their property. 80% of FSBO sellers eventually use an agent and it is much more effective to get the listing by gaining their trust by creating a relationship when they are still trying to sell the property FSBO.
Hope this helps, if you need additional guidance, email me through the 4MySales.com website.
Cheers
-4MySales.com
2006-07-26 18:16:39
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answer #1
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answered by 4MySales 1
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Network. It is all about getting to know people, and letting them know you are a real estate agent. If they express any interest at all, even if they are saying they want to wait, 2, 3, 4, 6 months... keep in touch with them! Money 6 months from now is better than nothing at all. Keep your business cards with you, and find ways to toss real estate into a conversation, whether you are talking with a cashier, friends, family, people you happen to strike up a conversation with, etc. Other than that, once you get a buyer, or seller for that matter, make sure you do a professional job, and they will remember you. Deliver on your promises, make their life as easy as possible, and they will refer people to you. A large percentage of clients come from referrals.
The market is definitelu down, but that doesn't mean houses aren't selling, it just means they are taking a longer time to sell. Good luck.
2006-07-24 03:10:33
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answer #2
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answered by Stephanie 3
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Try visiting local places of business in your community. Often, professional offices are recruiting new employees to move into the region. For example, visit a hospital and tell them you would be willing to provide real estate tours to any physician recruits they might be bringing in for interviews...just some thoughts!
2006-07-23 21:45:27
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answer #3
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answered by rockinout 4
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Are you networking. Join organizations and volunteer. It will get your mind off of your problems for a while and allow you to help others, too. People will get to know and trust you and the rest will come naturally.
Also, launch a website highlighting your skills and experience in the business. You can set a nice one up yourself and it is fairly inexpensive.
Good Luck!
2006-07-23 21:51:28
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answer #4
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answered by Alecia M 2
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I realized you took classes for that. Have you read any books that further explain the process. LIke what people really want in a home and how to listen and produce what they really want. Do you study various homes to know what sells certain ones.
2006-07-23 22:46:46
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answer #5
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answered by nastaany1 7
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the market is so crummy right now. not the best time to get started. it isn't your fault.
2006-07-23 21:45:02
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answer #6
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answered by Heckel 3
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