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Generally speaking, a text/logo combination is the most effective and memorable.

Take a look at some of the highest recogition brands in the market today: Google (with colorful stylized name), Yahoo! (with funky non-linear font), eBay (colorful, overlapping letters).

Note that they combine the advantages of a graphical logo with the recollection factors of having the company name as readable text.

Hope this helps!

2006-07-24 05:35:18 · answer #1 · answered by extremenerd 7 · 1 0

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