In a UK newspaper today, Coca Cola's new Zero has a picture on its label that might have a resonance with Ground Zero, the twin towers tragedy. Would Coke do such a thing and why?
2006-07-21 13:26:30 · 7 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
The purpose of publicity is to get your attention, and well, it seem coke get away with it this time also!
2006-07-21 13:31:22 · answer #1 · answered by Erick Ramirez 1978 2 · 2⤊ 0⤋
I haven't seen the advertisement. But the term "ground zero" usually refers to a nuclear detonation. The term has other uses. Often terms that would normally be distasteful can be very funny. The term "nuke them" is often used as a metaphor. It depends upon how Coca Cola have done it and how many people make the connection you have made. Companies that annoy me - I don't buy from, simple. But I don't buy cola anyway, so it doesn't matter to me anyway!
2006-07-22 05:51:43 · answer #2 · answered by Mike10613 6 · 0⤊ 0⤋
Their advert worked didn't it? It caught your attention, it stuck in your mind, and now you're talking about it. Genius! I don't think people will avoid drinking it just because Coca-Cola took advantage of a disaster to market their product. Not in the UK anyway.
2006-07-21 20:33:15 · answer #3 · answered by Burnsie 4 · 0⤊ 0⤋
If true, it would be a major blunder... That said it is still publicity. If you ask me it is a lot of hooha about a re-badged diet cola...
2006-07-23 08:38:19 · answer #4 · answered by Aidy 2 · 0⤊ 0⤋
It attracts peoples attention - there is a theory that no publicity is bad publicity and perhaps they were following this.
2006-07-23 10:24:33 · answer #5 · answered by yellabrick 2 · 0⤊ 0⤋
That would be very irresponsible for Coke, I don't think they would get away with it, if its true.
2006-07-21 20:30:47 · answer #6 · answered by broj7400 3 · 0⤊ 0⤋
$$$$$$$$$$$$$$$$
2006-07-21 20:29:30 · answer #7 · answered by Anonymous · 0⤊ 0⤋