Starting a cleaning service that uses natural/botanical and environmentally safe products. Need clever ideas on marketing strategy...
2006-07-21 07:50:19 · 4 answers · asked by NaturalMom 2 in Business & Finance ➔ Small Business
A few free resources – check out the sources box for links:
1) Create a blog pertaining to your field
2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!
3) Write articles pertaining to your field and/or expertise.
4) Advertise on Craiglist
Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.
I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:
* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson
Hope that helps! I wish you much success & happiness in all your ventures!
2006-07-21 09:49:51 · answer #1 · answered by TM Express™ 7 · 1⤊ 0⤋
There are lots of ways to get free advertising to promote your company.
Offer to clean the local radio/TV station for free advertising. Same with any other place that deals in advertising.
Promote your service thorugh news worthy announcements in the paper that are done for free since the take the form of a "story".
If you have the cash, make up flyers, business cards and info sheets. Pass them out EVERYWHERE. And talk about your business to EVERYONE. Remember, there are no strangers out there, only friends you haven't made yet.
And ALWAYS stress the health benefits of your products. In this day and age of health concerns, that is your best selling point.
Hope you make a go of it. Good luck!!
2006-07-21 08:57:59 · answer #2 · answered by Pamela P 1 · 0⤊ 0⤋
Marketing...Get your name out there!
One of the most effective methods of marketing for a cleaning service is "Word of Mouth."
If you do your business right & treat your customer's right you'll have more business than you can handle.
One of the benefits of your business is that you have a "niche." Natural & environmentally safe products are buzzwords in today's society. Use them to your benefit.
- Network with Hospice or home care providers to get referrals
- Introduce yourself & your services to daycare providers
- Talk to people and offer to do some "freebies" for referrals. Do your friends home and do it only if they give you 5 referrals or names of people you can contact. Then follow-up with them with a brochure advertising your services.
Use promotional items to advertise your business - business card magnets, pens, waterless hand cleaner, etc.
use a referral program that "rewards" people who refer others - 10% discount, free products, etc.
Use your imagination...Remember- "see the people."
Check with your local chamber of commerce and offer to hold a class on the "toxic environment called the home" and then show the benefits of your company and products.
http://www.custom-business-promotional-products.com
http://www.PreferredPromoZ.com
2006-07-21 14:05:19 · answer #3 · answered by JLMelvin 5 · 0⤊ 0⤋
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2016-12-10 11:45:40 · answer #4 · answered by ? 4 · 0⤊ 0⤋