Since everybody turns off the sound or changes channels or makes a cup of tea when they come on, why do advertisers spend millions on tv spots?
2006-07-20 12:39:14 · 13 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
You're hitting the root problem with traditional ad models - there's no way to test / track / prove the effectiveness of an ad.
That's one of the main reasons Google took off so fast - they made it simple for any advertiser to:
- tightly target their market (by keywords searched)
- track the effectiveness of any given ad (using web technology like cookies and Google's free tracking and reporting tools.
So now, advertisers are looking at the TV networks, who have no answer to that power.
In reality, there's always been the ability to use direct response techniques on TV or any other media, but "traditional ad business" didn't like that because they sell the myth of creativity and branding and repetition, and executives were too uninformed to argue back. I think you'll see that continuing to change, if slowly.
2006-07-20 14:55:10 · answer #1 · answered by scott.braden 6 · 2⤊ 1⤋
because not everybody turns off the sound or changes the channels
2006-07-20 19:43:12 · answer #2 · answered by BillY D 1 · 0⤊ 0⤋
Because they hope to brainwash us unconsciously! And it works! OK we go do soemthing else but we still hear the sound even though we don't watch the actual commercials. Having said that ... I've known people not to move! Children are the worse!
2006-07-20 19:55:37 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Sad thing is most of us watch the ads...some of them have a good tune, which ends up staying in our head annoyingly and we end up humming away to it, in the bath at work or wherever....i have had conversation's at work about a tv add everyone thought was funny..so i guess it's sad but they do work!!
2006-07-20 19:58:17 · answer #4 · answered by Viv C 3 · 0⤊ 0⤋
b/c eveen though people turn down the commercials and all that the image of the product or service stays in their mind so if they ever look for something like that the first thing that comes to mind is wut they saw on a comercial which works alot better then newspaper ads and radio
2006-07-20 19:47:07 · answer #5 · answered by greendaywanna 2 · 0⤊ 0⤋
they do know or at least are stating to realise it that is why ITV lost millions lat year from a reduced advertsing revenue. big budget advertising campaigns are being moved to internet and mobiles.
2006-07-20 20:01:57 · answer #6 · answered by Anonymous · 0⤊ 0⤋
even that 2 second trigger in your brain may be enough..
Short catches like the Intel tune and the Danome jingle etc
2006-07-20 19:46:56 · answer #7 · answered by Anonymous · 0⤊ 0⤋
my son watches every commercial that comes on hence the house full of things that,he often is disappointed in.
2006-07-20 19:47:09 · answer #8 · answered by deerwoman777 6 · 0⤊ 0⤋
The ads are aimed at children who do watch ads and then nag their parents.
2006-07-20 19:45:58 · answer #9 · answered by StatIdiot 5 · 0⤊ 0⤋
because they work. no open market product or service will endure the test of time unless they make $$$.
2006-07-20 20:37:05 · answer #10 · answered by oddyerdy 3 · 0⤊ 0⤋