Having coffee and eating doughnuts at Tim Horton's has been touted as the all Canadian experience. After all, (implicit in it) you are not really Canadian if you do not patronize a Tim Horton's restaurant or drink their coffee! The reality of it all is that Tim Horton's restaurants are every bit as Canadian as are Dave Thomas' Wendy's pigtails. It is true that Tim Horton's was once a Canadian company, founded by a Canadian hockey player. However, the company was purchased years ago by an American.
The fact that the chain is now American is really not what bothers me. The notion that being American is automatically less virtuous is a bit ludicrous.
The case I have against Tim Horton's restaurants is this, and I wish to lay it out directly: IT SELLS "EXCHANGE" COFFEE. If you do not know what "exchange" coffee is, find out. It is not the same as fair trade coffee. It is just the opposite. "Exchange" here means theft. I do not wish to plant ideas in the wrong persons.
2006-07-19
10:55:48
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4 answers
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asked by
spanner
6
in
Business & Finance
➔ Corporations
At one work place where I recently filled in for a day, I was told by an employee, "Every Friday we like to treat ourselves, and so we bought some Tim Hortons coffee (packaged). Help yourself to some." I truthfully told her that I did not drink coffee in the afternoon, having had my full dose of it by noon. I noticed on leaving that not one single person had touched the "special" coffee, and that the pot of the special treat was full. I was the only one left in the building, apart from cleaning and maintenance staff, at the time.
The coffee strikes me as rather bland and mediocre.
Furthermore, not everyone shares my hopeless addiction to coffee. An increasing number of people seem to be drinking tea and herbal beverages. Does the company marketing strategy leave implicit the notion that they are less Canadian?
2006-07-19
11:26:22 ·
update #1