What is involved in making a good flyer to send out to companies to promote my company?

Question

What are the dos and dont's? When do I know I have put to much information on the flyer? Do people like short to the point or flyers with great detail

We sell tile, carpet, and wood flooring. We also do the installation. We are also involved in cleaning all types of floors and repair work.

Answer 1

Well, (now I edited my answer to fit your question properly :) ),
You first need to include the name of your company in big bright letters on top and possibly have the flyer itself themed with tiles and carpets around and stuff.. That would sort of give an idea of what you do automatically once a person sees it. Then, you include some information, like the brands of tiles and carpets you sell, WHY you sell them [In this, you may include some false info like "THEY'RE THE BEST EVER" and all that crap], how you sell them. Also try as hard as possible to give the reader of the flyer the idea that he's gonna be paying however he likes it and he's not pressurised for the payin WHEN ACTUALLY, IT'S NOT THIS WAY. At the beginning you sort of need to give a good impression so you be a bit easy but NOT TOO EASY and then as your company gets stronger you get less easy until the deal doesn't matter with you, so you're yelling and screamin and threatnin.. What else...? Have the flyer an eye-attractor... You need the reader, if he's walkin on the street and he finds the flyer pinned up on the wall to go read it and see what's up...
I guess that's pretty much all I'D do..

Answer 2

Personally, I favor the short & sweet. Include vital information:

1) Name of company & contact info -- email, website, phone & physical address

2) Summary of services -- no need to go into details, just give the gist of the services

3) Pricing details -- again, no need to go into details, perhaps just give a range or a sample price

I think if people can read your flyer in a minute or two AND understand what your offering, it'll hopefully be a great success.

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 3

unless you have a service that's not offered in your area, don't bother. The flyer will just be thrown away. My company is deluged with flyers from local businesses that can't possibly be of use to us. We lease our building, so we don't use roofing companies, paving companies, snow plowing services, etc.

good luck