topic: advertisements on Televison ( adventages and dis adventages )?

Question

i'm a student ..and i have to finish this topic before 12 August
i want to get more opion about my topic ...
it helps me so much
Thanks

Answer 1

Advantages - Reaches large numbers of people, audio/visual media, ability to use special effects, ease of repetition

Disdvantages - Lots of clutter (competing messages), DVR's, price, life span of message, consumer attention span, number of channels

Answer 2

Advantages of advertising on television:

Reach a large demographic audience.
Lends a degree of credibility.
You can establish a specific image more easily.
It allows for much more creativity.
You can establish your presence or introduce a new product very quickly.

Disadvantages of television advertising

High production costs for a quality commercial.
Very dependent on placement.
Very costly to buy time in medium to large markets: make sure your budget allows for television advertising.
Difficult and costly to make changes.
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Television advertising can be very draining on your budget. The cost of producing a commercial is only a small portion of the overall expense. Buying time on local or national networks will be the bulk of your cost factor, and like radio, you need to buy in blocks and repeat a commercial many times to the same target audience to be effective. You also need to carefully study demographics and ratings for various programs and time slots before committing to television advertising.

Answer 3

It depends if you are a national, regional or local advertiser.
If you are a local advertiser you will get a better "cost of point"
ratio with radio. It's easier to define what station and what day part has the listeners that will use your service or product.

Answer 4

The biggest advantage is that it reachs more homes than anything else i.e. paper or radio. The biggest dis advantage is the cost.