Hi- I am working for a spirits company and they have many brands. I have just joined them and they expect me to do wonders. However, even though its the No. 1 company in India, outlets are still not keeping the new launches easily and also some their brands are not doing so well.. how do I increase the market share of these brands and make new brands available... i am going crazy.
2006-07-17 22:39:42 · 7 answers · asked by mpatheria 1 in Business & Finance ➔ Advertising & Marketing
I mean how would you get a pub to keep your alchohol.. what incentives could be offered? N what can 1 do, to get it kept for free.?
2006-07-17 23:05:23 · update #1
Well....get them drunk...just kidding...if your company is Numero 1 in India must have a modest marketing budget.
Select the area where brand x is not successful and do a survey Why? and why the consumers prefer the competition.
once this is define go for the jugular and promote your brand like crazy, your marketing strategy must be flexible and articulated.
Signage is important, Internet banners promoting brand x is also as relevant, radio and newspaper, do an aggressive campaign either to revive, reinforce or introduce a brand
Tell your customers that if they promote your brand you will give them an extra box of your product,...or something like that for large accounts
Now if you do not have a budget for advertising, man power is the option.
Good luck
2006-07-18 05:38:01 · answer #1 · answered by EC2talk2 2 · 4⤊ 0⤋
I'm just a marketing student so i don't have any real experience, but I'll give it a shot.
try repackaging the product that is not doing so good and creating a limited time bundle package with the ones that are doing better that way you can at least get people to try your product. if you want more information to selling to other cultures check out www.executiveplanet.com, it could be a simple problem of not following the same business practices of the country your selling to.
2006-07-18 04:02:03 · answer #2 · answered by addicktv 2 · 0⤊ 0⤋
Advertisement. Answer this question: Why should people buy this brand?...lol
2006-07-17 22:44:14 · answer #3 · answered by Jesus 1 · 0⤊ 0⤋
just create HOAX of your products.
soon there will be a large demand for your products.
they will try at once. and then...
they will used to, if your product is nice.
2006-07-17 23:36:05 · answer #4 · answered by Sant 2 · 0⤊ 0⤋
know their needs, know the demand for the product that you are selling...
2006-07-17 22:57:19 · answer #5 · answered by kevinjohn 3 · 0⤊ 0⤋
what exactly is a spirits company??
2006-07-17 22:43:37 · answer #6 · answered by Anonymous · 0⤊ 0⤋
Hold a gun to their head....lol
2006-07-17 23:05:34 · answer #7 · answered by Anonymous · 0⤊ 0⤋