2006-07-17 02:43:50 · 6 answers · asked by msladyjay81 2 in Cars & Transportation ➔ Other - Cars & Transportation
It is a marketing stratagey, Makes you think you "the average american" are paying less than you are. Actually proven to sell more products, I.E. the reason everything is .99
Like a 20,000 dollar car always cost 19,999.99
reason for 9/10ths, is partially due to taxes as well.. but mostly marketing
2006-07-17 02:48:31 · answer #1 · answered by mattinfla 3 · 0⤊ 0⤋
Over 20 billion gallons later, you will be glad for the 9/10s because it probably just saved you 200 bucks over the space of a year....
2006-07-17 02:50:57 · answer #2 · answered by Ichi 7 · 0⤊ 0⤋
Psychology. If you see a gas sign that says 2.79 or one that says 2.80, what is your FIRST instinct. It doesn't matter that you ultimately realize; that is why there is the saying "first impressions matter..."
That's the same reason your milk is $1.99 per gallon instead of $2,00. It's a trick been in play since psychology met marketing.
2006-07-17 02:47:35 · answer #3 · answered by Steve 3 · 0⤊ 0⤋
I don't know, but my guess is because they want to make it look cheaper then it really is? I mean, why sell a sandwhich for 99 cents and not for a dollar? Or why sell it for 4.99 instead of 5.00?
2006-07-17 02:48:03 · answer #4 · answered by ~~Catbird Woman~~ 4 · 0⤊ 0⤋
It's for marketing purposes. To most people, they don't really look at that fraction so a $2.99/gal looks better than a $3/gal deal.
2006-07-17 02:47:56 · answer #5 · answered by Anonymous · 0⤊ 0⤋
It is a gimmick that tricks people into thinking that gas is cheaper than it is. Sadly, this trick does work.
2006-07-17 02:47:36 · answer #6 · answered by zharantan 5 · 0⤊ 0⤋