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USE OF THE WEB

You can use the Web to do three things:

1- As your starting point where you launch a business purely online
2- As your business extension where you use the web to sell products or services from an existing business. For example, you own a store in your Main Street and you want to reach a wider market by selling on the Web
3- As your business support where you already have an existing business (e.g. daycare provider) and you use the web as your online brochure and part of your marketing mix where potential customers can contact you and learn more of your business

HOW TO BUILD A WEBSITE

Here are the steps you need to take when creating your online business:

STEP 1: Set Your Goals - Why do you want a web site? What is the size of the online market? What are the goals for your website?

STEP 2: Develop Your Web Site Strategy - Who is your website target audience? What typically appeals to your target audience? How are the other websites (your competition) reaching out to this target audience? How will you measure your performance?

STEP 3: Set-Up Implementation Plans - What name will you give to your site? How do you envision the design of your web site? How will you create your website? How will you create your content? How will you maintain your website?

STEP 4: Start the Ball Rolling - Do you have a logo? For e-retailers, do you have the critical components needed to run an e-commerce site? How are you going to host your site?

STEP 5: Create and Launch Your Web Site - Have you uploaded your site with your chosen web host provider? Are the scripts and application you need for your website functioning well? Have you tested your website?

STEP 6: Promote Your Web Site and Measure Its Results - Do you have a plan in place to market your website? Do you regularly review your traffic logs and web site performance tracker? How are you going to get sites to link to you? Do you know the search engine keywords that you rank well? If your site is not visible in the search engine results pages for its keywords, what strategies do you intend to do?

STEP 7: Maintain Your Website and Grow Your Web Business - Continue to find ways to grow your web business. How do you intend to continue your education on web development?

HOW TO ADVERTISE A WEBSITE

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

2006-07-15 23:54:28 · answer #1 · answered by imisidro 7 · 4 1

Building a website is a great way to market your business online.. After you build your website, do some SEO(search engine optimization). Optimizing your website can be very useful for listing results on famous search engines such as Google and Yahoo.

There are many companies that will assist you in SEO. I still don't know any specific ones but you can try and look them up.

2006-07-15 13:51:45 · answer #2 · answered by Soficetica 2 · 0 0

website is collection of "pages" or documents on the WWW that form (or are intended to form) a single system. Usually equates to a single company or individual's web presence. The term webpage is often used, although strictly this should refer to a single "page" or document.
u can design a webpage your self anf put it on a free host but if u wanna havae professional and useful business site it's better to pay for desiging it,
and there are many solutions for advertising a ste
u can contact me for further informations

2006-07-15 13:41:14 · answer #3 · answered by 942 5 · 0 0

Websites are a great way to tell the world about your goods, services, or convey information.

The easiest way to build a website is to sign up for a free account at http://www.WebStarts.com

If you want to advertise you website you should consider Goolgle Adwords, Yahoo Search Marketing or Search Engine Optimization (SEO).

All of the above mentioned are ways to get your website found on the internet.

You can sign up for Google Adwords at this link http://adwords.google.com

You can sign up for Yahoo Search Marketing at this link
http://searchmarketing.yahoo.com/srch/choose.php

2006-07-15 14:07:39 · answer #4 · answered by Anonymous · 0 0

hi tripod.com is a great website for beginners, very easy, also there domain names are cheap mine is only 8.00 a month, i use paypal and echecks to accept payment online
google lets you advertise for free. if you go to tripod.com it wil say traffic exchange and promote your website it directs you to google and other free website sumbission pages.

2006-07-15 13:42:25 · answer #5 · answered by Anonymous · 0 0

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