" Is concerned with the firm’s position relative to its competitors in the markets which it has chosen " (Kay, 1996)
Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. An organization’s strategy must be appropriate for its resources, circumstances, and objectives.
http://en.wikipedia.org/wiki/Business_strategy
2006-07-19 18:50:44
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answer #1
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answered by dranagar 5
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An business strategy generally means a strategy that lets a company to grow sustainably , balancing short term , medium term and long term interests not only of it's own field ,country , or other categories but also of the general human beings each step of the way.
Inside there will be strategies that not only give tangible profit but also intangible profit such as energy effieciency that and other measures that help conserve, HRM policies that balance work , family and the individualconcerned, of every identities imaginable ,CSR that help innovate ideas which raise the probability of more healthy, happy and more buying powered population and expanding plans glocally that cooperate creatively wise indigenous ways not violently reject .
2006-07-15 06:03:32
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answer #2
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answered by @ngёL♥PÏήK 5
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BIG WORDS!
Some:
Merchandising
Advertising
Organization
Display
Each covers a plethora of detail.
2006-07-15 06:00:17
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answer #3
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answered by ed 7
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