plz help me ab the marketing strategy of Wal-Mart and Costco, if u know anything ab it.?

Question

i'm doing a research on Wal-Mart aand Costco. I'm trying to find some information ab their marketing strategy during years. Anyone of you here know ab it or the web concerning ab it, pls help me. Thanks alot !

Answer 1

Here is a very good article on the subject:

http://www.rethinkmarketing.com/articles/outsmart.htm

Hope this helps!