how market segmentation is done for citi group?

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how market segmentation is done for citi group?

citigroup preferably citi finance personal loan

2006-07-14 16:57:30 · 1 answers · asked by atz 1 in Business & Finance ➔ Personal Finance

1 answers

Market segmentation for personal loans is done by data mining income levels, credit scores (risk factors), age, gender, etc.

Rates and loan caps would be based on loan amount, credit score and income.

Hope this helps!

2006-07-17 10:01:59 · answer #1 · answered by extremenerd 7 · 1⤊ 0⤋