2006-07-14 01:32:24 · 7 answers · asked by Colin S 3 in Home & Garden ➔ Cleaning & Laundry
Yes what was it before? What Old and Crappy ? But we were buying it before it was "new and Improved"
2006-07-14 03:14:46 · answer #1 · answered by Anonymous · 3⤊ 0⤋
Great question. Unfortunately, abuses of this kind are not actionable because of their deliberate vagarity. When we buy a product, we are often responding to the subliminal efforts of ad agencies. This business of marketing for our spending dollar is so serious, it is not unusual for a marketing firm to have a doctor of psychology on staff that specializes in subliminal perception making several hundred thousand dollars a year.
Words like new and improved do not appear by accident. They are the result of years of scientific research, and have been proven to trigger a response in the buying public. A good example of this phenomenon is the incessant use of the color orange in the signage and advertising for fast food restaurant chains. Why? This color has been proven to trigger a hunger response.
I hope you dig into this fascinating field. You will be amazed at the extent that our purchasing decisions are governed by unseen manipulation!
2006-07-14 01:46:22 · answer #2 · answered by Elwood Blues 6 · 0⤊ 0⤋
When something is improved, it creates a "new" version of the old product. Hence, "new and improved".
However, I do agree with the other comments about marketing schemes. They could have added and additional ounce of colouring and wow, it's new and improved without actually improving the quality of the product and its effects.
2006-07-14 02:37:47 · answer #3 · answered by markndeb_9 1 · 0⤊ 0⤋
Its Called MARKETING or LEGALISED LIES..
anyone who believes the crap about polypeptides making one face cream £200 a tube better than the £10 a litre diprobase has much more money than sense. Likewise anyone who truly believes shampoo adverts there are 3 kinds of hair product :- shampoo, conditioner and 2in 1 other than that the differences between them (other than anti dandruff which is medical fact) are hype.
don't believe marketing hype and save your money.
2006-07-14 01:47:17 · answer #4 · answered by moikel@btinternet.com 3 · 0⤊ 0⤋
HaHa.... :) good point. But it may be a new product that bears the same name as an earlier one, and it is an improvement from the earlier one... maybe?
2006-07-14 01:35:14 · answer #5 · answered by AlphaOne_ 5 · 0⤊ 0⤋
nice one :-) thought i was the only one who noticed that!!
2006-07-14 01:39:53 · answer #6 · answered by eva 2 · 0⤊ 0⤋
almost disagreed with your question but you are right.
2006-07-14 03:18:28 · answer #7 · answered by Thomas P 3 · 0⤊ 0⤋