what are the impact if IT on changing marketing practices?

Question

ihe impact of Information Technology on marketing practices.

Answer 1

One of the largest changes in marketing as a result of IT has been the ability to data mine for extremely targeted consumer marketing. A great example of this is Amazon's ability to show you what other people have bought. The assumption is that someone who buys product A may also be interested in product B, thereby increasing the odds of upselling the customer.

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