How much is an infomercial?

Question

I see the cable schedule is full of "paid programming" at this time of night.

How much does a company pay for a half hour infomercial slot?

Answer 1

It depends on the time of day and the channel that they appear on, as well as whether it's airing locally or nationwide. But since infomercials are generally pretty cheap to shoot, they are very cost-effective for the company. And since the company pays the station to air them, the station doesn't have to buy programming to fill the slot, so it's very cost effective for the station as well. For that matter, you could call your local cable company and they could give you a quote on rates to air something locally.